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Exploring With Dynamic Relationship Between Advertising And Revenues Within The Pork Industry

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  • Hyde, Jeffrey
  • Foster, Kenneth A.

Abstract

This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.

Suggested Citation

  • Hyde, Jeffrey & Foster, Kenneth A., 1999. "Exploring With Dynamic Relationship Between Advertising And Revenues Within The Pork Industry," 1999 Annual meeting, August 8-11, Nashville, TN 21614, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea99:21614
    DOI: 10.22004/ag.econ.21614
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    References listed on IDEAS

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    1. Johansen, Soren & Juselius, Katarina, 1990. "Maximum Likelihood Estimation and Inference on Cointegration--With Applications to the Demand for Money," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 52(2), pages 169-210, May.
    2. Johansen, Soren, 1988. "Statistical analysis of cointegration vectors," Journal of Economic Dynamics and Control, Elsevier, vol. 12(2-3), pages 231-254.
    3. Philip J. Dawson & Richard Tiffin, 1998. "Estimating the Demand for Calories in India," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(3), pages 474-481.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Livestock Production/Industries; Marketing;

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