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How Can Sorghum Win? Quantifying the Consumer Perception Barrier and the Supply-Chain Coordination Problem in Pet Food

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  • Shanoyan, Aleksan
  • Bergtold, Jason
  • Guazzelli Pezzali, Julia
  • Hobbs, Lonnie
  • Rabiee, Elaheh

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  • Shanoyan, Aleksan & Bergtold, Jason & Guazzelli Pezzali, Julia & Hobbs, Lonnie & Rabiee, Elaheh, 2026. "How Can Sorghum Win? Quantifying the Consumer Perception Barrier and the Supply-Chain Coordination Problem in Pet Food," 2026 Annual Meeting, July 26 - 28, 2026, Kansas City, Missouri 404314, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea26:404314
    DOI: 10.22004/ag.econ.404314
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    References listed on IDEAS

    as
    1. Tomas Nilsson & Ken Foster & Jayson L. Lusk, 2006. "Marketing Opportunities for Certified Pork Chops," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 567-583, December.
    2. Brian Mennecke & Anthony Townsend & Dermot J. Hayes & Steven M. Lonergan, 2006. "Study of the Factors that Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool, A," Center for Agricultural and Rural Development (CARD) Publications 06-wp425, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    Full references (including those not matched with items on IDEAS)

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