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The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers

Author

Listed:
  • Verhees, Frans J.H.M.
  • Meulenberg, Matthew T.G.
  • Pennings, Joost M.E.

Abstract

This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.

Suggested Citation

  • Verhees, Frans J.H.M. & Meulenberg, Matthew T.G. & Pennings, Joost M.E., 2005. "The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers," 2005 Annual meeting, July 24-27, Providence, RI 19381, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea05:19381
    DOI: 10.22004/ag.econ.19381
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    References listed on IDEAS

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    1. Smith, Vernon L, 1982. "Microeconomic Systems as an Experimental Science," American Economic Review, American Economic Association, vol. 72(5), pages 923-955, December.
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    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Midgley, David F & Dowling, Grahame R, 1978. "Innovativeness: The Concept and Its Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(4), pages 229-242, March.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Farm Management;

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