The Role Of Current Customers For Radical Product Innovation In Small-Firms
The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.
|Date of creation:||2004|
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- Smith, Vernon L, 1982. "Microeconomic Systems as an Experimental Science," American Economic Review, American Economic Association, vol. 72(5), pages 923-55, December.
- Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
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