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Multi-Criteria Decision Making in Travel and Tourism Digitalization: Web-Based Perspective

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024

Author

Listed:
  • Vlahović, Olivera
  • Stanovcic, Tatjana
  • Perović, Djurdjica
  • Manojlović, Mileva
  • Radjenović, Žarko

Abstract

The knowledge regarding the use of digitization within tourism industry structures among EU countries, as well as its effects and benefits, is still scarce. This study aims to fill this gap by examining, through a multiple criteria analysis, the level of digital platform application focusing on e-booking use as well the role of COVID-19 on the effects of the digitization processes and its perspectives among tourism structures within EU countries. Thus, this study aims to point out the importance of the application of multi-criteria analysis for business decision-making in tourism through the prism of the adoption of digital platforms, that is, online reservation systems, as the dominant model of modern business for tourist companies. By applying multiple criteria and statistical analysis, this study found a high level of adoption of online booking applications within tourism structures among EU countries, thereby highlighting France as the leading economy in the mentioned context.

Suggested Citation

  • Vlahović, Olivera & Stanovcic, Tatjana & Perović, Djurdjica & Manojlović, Mileva & Radjenović, Žarko, 2025. "Multi-Criteria Decision Making in Travel and Tourism Digitalization: Web-Based Perspective," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2024), Hybrid Conference, Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024, pages 255-269, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr24:317964
    DOI: 10.54820/entrenova-2024-0021
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    References listed on IDEAS

    as
    1. Peggy Chang, 2017. "The Importance Performance Analysis of Taiwan Tourism Mobile Marketing," Journal of Tourism Management Research, Conscientia Beam, vol. 4(1), pages 12-16.
    2. Alexandre Guedes & Samuel Faria & Sofia Gouveia & João Rebelo, 2023. "The effect of virtual proximity and digital adoption on international tourism flows to Southern Europe," Tourism Economics, , vol. 29(6), pages 1643-1661, September.
    3. Prateek Kalia & Dušan Mladenović & à ngel Acevedo-Duque, 2022. "Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis," SAGE Open, , vol. 12(4), pages 21582440221, October.
    4. Morteza Yazdani & Pascale Zaraté & Edmundas Kazimieras Zavadskas & Zenonas Turskis, 2019. "A Combined Compromise Solution (CoCoSo) method for multi-criteria decision-making problems," Post-Print hal-02879091, HAL.
    5. Peggy Chang, 2017. "The Importance Performance Analysis of Taiwan Tourism Mobile Marketing," Journal of Tourism Management Research, Conscientia Beam, vol. 4(1), pages 12-16.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    multi-criteria decision making; tourism; digitization; booking platforms; EU countries;
    All these keywords.

    JEL classification:

    • L38 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Policy
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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