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Julien Troiville

Personal Details

First Name:Julien
Middle Name:
Last Name:Troiville
RePEc Short-ID:ptr256
[This author has chosen not to make the email address public]


(50%) Centre de Recherche en Économie et Management (CREM)

Rennes/Caen, France

: 02 23 23 35 47
02 23 23 35 99
7, place Hoche, 35065 RENNES Cedex
RePEc:edi:crmrefr (more details at EDIRC)

(50%) Institut de Gestion de Rennes (IGR-IAE)
Université de Rennes 1

Rennes, France

+332 23 23 78 00
11, rue Jean Macé, CS 70803, 35708 Rennes Cedex 7
RePEc:edi:igrrefr (more details at EDIRC)

Research output

Jump to: Working papers Articles

Working papers

  1. Julien Troiville & Joseph Franklin Hair & Gérard Cliquet, 2019. "Definition, conceptualization and measurement of consumer-based retailer brand equity," Post-Print halshs-02265063, HAL.
  2. Magali Jara & Julien Troiville & Dany Vyt & Gérard Cliquet & Ronan Divard, 2018. "Retailing mix," Post-Print halshs-02023454, HAL.
  3. Dany Vyt & Karine Picot-Coupey & Julien Troiville, 2018. "Marketing du point de vente," Post-Print halshs-02023764, HAL.
  4. Elodie Huré & Julien Troiville & Karine Picot-Coupey, 2013. "The retailer brand equity in an omnichannel context," Post-Print halshs-00880636, HAL.
  5. Julien Troiville, 2012. "Retailer brand equity : an approach based on store image," Post-Print halshs-00763118, HAL.
  6. Julien Troiville & Gérard Cliquet, 2011. "How to Link Retail Brands to Retailer Profitability?," Post-Print halshs-00628965, HAL.


  1. Troiville, Julien & Hair, Joe F. & Cliquet, Gérard, 2019. "Definition, conceptualization and measurement of consumer-based retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 73-84.

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