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Benedikt M. Brand

Personal Details

First Name:Benedikt
Middle Name:M.
Last Name:Brand
Suffix:
In ASCII letters:
RePEc Short-ID:pbr936
[This author has chosen not to make the email address public]
https://www.nim.org/en/about-us/people/benedikt-brand

Affiliation

Nürnberg Institut für Marktentscheidungen (NIM)

Nürnberg, Germany
https://www.nim.org/
RePEc:edi:nimnbde (more details at EDIRC)

Research output

as
Jump to: Articles Chapters

Articles

  1. Brand, Benedikt M. & Rese, Alexandra, 2026. "Introducing the adaptive “Dual Response†Kano method – conceptualization and empirical application," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  2. Brand, Benedikt M., 2025. "Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  3. Marius Arved Fortagne & Benedikt M. Brand & Bettina Lis, 2024. "Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 21(08), pages 1-23, December.
  4. Benedikt M. Brand & Cristopher Siegfried Kopplin & Theresa Maria Rausch, 2022. "Cultural differences in processing online customer reviews: holistic versus analytic thinkers," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1039-1060, September.
  5. Benedikt M. Brand & Theresa Maria Rausch & Jannika Brandel, 2022. "The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z," Sustainability, MDPI, vol. 14(9), pages 1-28, May.
  6. Shaw, Norman & Eschenbrenner, Brenda & Brand, Benedikt M., 2022. "Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  7. Björn Stöcker & Daniel Baier & Benedikt M. Brand, 2021. "New insights in online fashion retail returns from a customers’ perspective and their dynamics," Journal of Business Economics, Springer, vol. 91(8), pages 1149-1187, October.

Chapters

  1. Benedikt M. Brand & Daniel Baier, 2021. "Adaptive Choice-Based Conjointanalyse," Springer Books, in: Daniel Baier & Michael Brusch (ed.), Conjointanalyse, edition 2, chapter 0, pages 205-231, Springer.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Brand, Benedikt M., 2025. "Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).

    Cited by:

    1. Lavoye, Virginie & Petit, Olivia & Tarkiainen, Anssi & Sipilä, Jenni, 2025. "Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow," Journal of Business Research, Elsevier, vol. 196(C).

  2. Benedikt M. Brand & Cristopher Siegfried Kopplin & Theresa Maria Rausch, 2022. "Cultural differences in processing online customer reviews: holistic versus analytic thinkers," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1039-1060, September.

    Cited by:

    1. Xiaoguang Wang & Yijun Gao & Lei Fan & Nan Li, 2026. "The factors that influence online review quality: the example of new energy vehicle reviews," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-12, December.
    2. Brand, Benedikt M., 2025. "Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
    3. K. Pooja & Pallavi Upadhyaya, 2024. "What makes an online review credible? A systematic review of the literature and future research directions," Management Review Quarterly, Springer, vol. 74(2), pages 627-659, June.
    4. Chae, Myoung-Jin & Kim, Molan, 2026. "Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
    5. Franziska Sofia Hafner & Lena Hafner & Roberto Corizzo, 2025. "‘Slightly disappointing’ vs. ‘worst sh** ever’: tackling cultural differences in negative sentiment expressions in AI-based sentiment analysis," Journal of Computational Social Science, Springer, vol. 8(3), pages 1-31, August.
    6. Rainer Alt, 2022. "Electronic Markets on platform culture," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1019-1031, September.
    7. Lukas Hägele & Mathias Klier & Lars Moestue & Andreas Obermeier, 2025. "Aspect-based currency of customer reviews: A novel probability-based metric to pave the way for data quality-aware decision-making," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-18, December.
    8. Hoa Le Thai Nguyen & Thi Thi Cam Tang, 2025. "The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, vol. 15(2), pages 128-151.

  3. Benedikt M. Brand & Theresa Maria Rausch & Jannika Brandel, 2022. "The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z," Sustainability, MDPI, vol. 14(9), pages 1-28, May.

    Cited by:

    1. Brand, Benedikt M., 2025. "Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
    2. Mazurek, Jessica & Prey, Raul, 2025. "Greening the telecommunications industry – Consumer preferences and surcharges for environmental attributes of mobile phone plans," Telecommunications Policy, Elsevier, vol. 49(5).
    3. Lijun Du & Songyu Jiang, 2025. "Enhancing Green Food Consumption Intentions Among Chinese Generation X: Integrating Environmental Values and Self-Identity into the Theory of Planned Behavior," Sustainability, MDPI, vol. 17(7), pages 1-27, March.
    4. Krishna Teja Perannagari & Shivaani Kannan & B. Mythiri, 2025. "Navigating the Indian Fashion E-Commerce Landscape: Challenges and Opportunities for Emerging Start-Ups," International Journal of Global Business and Competitiveness, Springer, vol. 20(1), pages 10-22, June.
    5. Rafael Villa & Marta Serrano & Tomás García & Gema González, 2023. "To Green or Not to Green: The E-Commerce-Delivery Question," Sustainability, MDPI, vol. 15(16), pages 1-21, August.
    6. Rösch, Stella Franca & Kopplin, Cristopher Siegfried, 2025. "Time well spent! The role of information presentation and viewing time in sustainable textile online purchase behavior: Insights from an online store experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
    7. Maria Elena Saija & Sara Daniotti, 2025. "Assessing European Consumers’ Willingness to Pay for Sustainable Laundry Detergents: A Choice Experiment Approach," Sustainability, MDPI, vol. 17(8), pages 1-24, April.
    8. Walter, Nadine & Föhl, Ulrich & Sander, Frauke & Nies, Angelique, 2024. "Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism," Journal of Business Research, Elsevier, vol. 184(C).
    9. Ceren Cubukcu Cerasi & Yavuz Selim Balcioglu, 2024. "Bridging Generations and Values: Understanding Generation Z’s Organizational Preferences and the Mediating Role of Sustainability and Innovation Attitudes in Turkey," Administrative Sciences, MDPI, vol. 14(9), pages 1-17, September.

  4. Shaw, Norman & Eschenbrenner, Brenda & Brand, Benedikt M., 2022. "Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

    Cited by:

    1. Brand, Benedikt M., 2025. "Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
    2. Zhang, Qi & Ariffin, Shaizatulaqma Kamalul & Richardson, Christopher & Wang, Yuling, 2023. "Influencing factors of customer loyalty in mobile payment: A consumption value perspective and the role of alternative attractiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    3. Kumar, Aman & Shankar, Amit & Agarwal, Reeti & Agarwal, Vaishali & Alzeiby, Ebtesam Abdullah, 2024. "With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    4. Wu, Jiaqi & Liu, Xin & Zhang, Chenghu, 2024. "Unveiling the influencing mechanism underlying users’ adoption and recommend intentions of central bank digital currency: A behavioral reasoning theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    5. Enkel, Ellen & Wintgens, Sander, 2025. "Understanding mass-market electric vehicle adoption: Integrating diffusion of innovation theory with risk mitigation strategy in Germany," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
    6. El Aissoug, Chaimaa & Kim, Thai-Young & Wang, Xue-Qin & Choi, Dong-Hyun, 2024. "Cross-cultural exploration of determinants of e-commerce adoption: Perspectives from logistics service quality and payment driver," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    7. Hamzah, Muhammad Iskandar & Ramli, Faten Aisyah Ahmad & Shaw, Norman, 2023. "The moderating influence of brand image on consumers' adoption of QR-code e-wallets," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    8. Lyu, Tu & Chen, Hao & Guo, Yulin, 2023. "Investigating innovation diffusion, social influence, and personal inner forces to understand people's participation in online e-waste recycling," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

  5. Björn Stöcker & Daniel Baier & Benedikt M. Brand, 2021. "New insights in online fashion retail returns from a customers’ perspective and their dynamics," Journal of Business Economics, Springer, vol. 91(8), pages 1149-1187, October.

    Cited by:

    1. Wolfgang Breuer & Jannis Bischof & Christian Hofmann & Jochen Hundsdoerfer & Hans-Ulrich Küpper & Marko Sarstedt & Philipp Schreck & Tim Weitzel & Peter Witt, 2023. "Recent developments in Business Economics," Journal of Business Economics, Springer, vol. 93(6), pages 989-1013, August.
    2. Nizar Abdelkafi & Jinou Xu & Margherita Pero & Federica Ciccullo & Antonio Masi, 2023. "Does the combination of sustainable business model patterns lead to truly sustainable business models? Critical analysis of existing frameworks and extensions," Journal of Business Economics, Springer, vol. 93(4), pages 597-634, May.
    3. David Karl, 2025. "Forecasting e-commerce consumer returns: a systematic literature review," Management Review Quarterly, Springer, vol. 75(3), pages 1-56, September.
    4. Brand, Benedikt M. & Rese, Alexandra, 2026. "Introducing the adaptive “Dual Response†Kano method – conceptualization and empirical application," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
    5. Anurag Mishra & Pankaj Dutta, 2026. "Sustainable reverse logistics in e-commerce: a comprehensive literature review with challenges and research opportunities," Annals of Operations Research, Springer, vol. 358(1), pages 275-329, March.
    6. Klütz, Anna-Marie & Albrecht, Carmen-Maria, 2026. "Monetary return policies in fashion e-retail: Exploring the role of retailer brand attachment on consumer responses," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
    7. Francisco J. Martínez-López & Yangchun Li & Changyuan Feng & Huaming Liu & David López-López, 2023. "Reducing ecommerce returns with return credits," Electronic Commerce Research, Springer, vol. 23(4), pages 2011-2033, December.
    8. Lifang Qiao & Yichuan Zhang, 2022. "Analysis of MOOC Quality Requirements for Landscape Architecture Based on the KANO Model in the Context of the COVID-19 Epidemic," Sustainability, MDPI, vol. 14(23), pages 1-17, November.
    9. Van Droogenbroeck, Ellen & Willems, Kim, 2025. "Unpacking preferences for surprise subscription boxes - A Kano-based study of present, former, and non-users," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).

Chapters

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