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Evaluating The Dynamics Of Consumer Preference, Perception, Attitude And Behaviour Towards Meat Consumption In Awka, Anambra State

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  • Chukwuka Paschal Nwokolo

    (Department of Animal Science, Nnamdi Azikiwe University, Awka, Anambra State)

Abstract

An experiment was carried out to evaluate the dynamics of consumer preference, perception, attitude and behaviour towards meat consumption in Awka, Anambra State. 120 respondents were randomly selected through structured questionnaires. The data gathered was examined using tools for descriptive statistics. The results showed that marketing activities should be centered on females since women are the ones that purchase meat in most homes (61.71%), It was also shown that respondents eat beef the most (77.5%), but enjoyed chicken more (45.8%), while availability and taste were major factors that influenced the decision on the meat types of preference. Consumers preferred to shop their meats from abattoirs (64.2%). They also have preference for consuming meat in their homes more than outside. Beef is the most affordable, and most preferred at ceremonies. Chicken is most preferred for picnics. The research distinctly demonstrates the significance of meat to the participants in Awka, Anambra State.

Suggested Citation

  • Chukwuka Paschal Nwokolo, 2024. "Evaluating The Dynamics Of Consumer Preference, Perception, Attitude And Behaviour Towards Meat Consumption In Awka, Anambra State," Food & Agribusiness Management (FABM), Zibeline International Publishing, vol. 5(1), pages 19-23, February.
    • Handle: RePEc:zib:zbfabm:v:5:y:2024:i:1:p:19-23
    DOI: 10.26480/fabm.01.2024.19.23
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    Keywords

    Chicken; Beef; Consumers; Meat;
    All these keywords.

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