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The conceptual foundations of relationship marketing: Review and synthesis

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  • Sheth, Jagdish N.
  • Parvatiyar, Atul
  • Sinha, Mona

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  • Sheth, Jagdish N. & Parvatiyar, Atul & Sinha, Mona, 2012. "The conceptual foundations of relationship marketing: Review and synthesis," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 13(3), pages 4-26.
  • Handle: RePEc:zbw:econso:155992
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    References listed on IDEAS

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    1. Preet S Aulakh & Masaaki Kotabe & Arvind Sahay, 1996. "Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(5), pages 1005-1032, December.
    2. Biong, Harald & Selnes, Fred, 1995. "Relational selling behavior and skills in long-term industrial buyer-seller relationships," International Business Review, Elsevier, vol. 4(4), pages 483-498.
    3. Czepiel, John A., 1990. "Service encounters and service relationships: Implications for research," Journal of Business Research, Elsevier, vol. 20(1), pages 13-21, January.
    4. Roland T. Rust & Tuck Siong Chung, 2006. "Marketing Models of Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 560-580, 11-12.
    5. Spekman, Robert E., 1988. "Strategic supplier selection: Understanding long-term buyer relationships," Business Horizons, Elsevier, vol. 31(4), pages 75-81.
    6. Mudambi, Ram & Mudambi, Susan McDowell, 1995. "From transaction cost economics to relationship marketing: a model of buyer-supplier relations," International Business Review, Elsevier, vol. 4(4), pages 419-433.
    7. Gruen, Thomas W., 1995. "The outcome set of relationship marketing in consumer markets," International Business Review, Elsevier, vol. 4(4), pages 447-469.
    8. A. W. Shaw, 1912. "Some Problems in Market Distribution," The Quarterly Journal of Economics, Oxford University Press, vol. 26(4), pages 703-765.
    9. Naidu, G. M. & Parvatiyar, Atul & Sheth, Jagdish N. & Westgate, Lori, 1999. "Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals," Journal of Business Research, Elsevier, vol. 46(3), pages 207-218, November.
    10. Fawcett, Stanley E. & Calantone, Roger & Smith, Sheldon R., 1997. "Delivery capability and firm performance in international operations," International Journal of Production Economics, Elsevier, vol. 51(3), pages 191-204, September.
    11. Amit Saini & Rajdeep Grewal & Jean Johnson, 2010. "Putting market-facing technology to work: Organizational drivers of CRM performance," Marketing Letters, Springer, vol. 21(4), pages 365-383, December.
    12. Preet S Aulakh & Masaaki Kotabe & Arvind Sahay, 1996. "Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(4), pages 1005-1032, December.
    13. Yigang Pan & David K Tse, 1996. "Cooperative Strategies between Foreign Firms in an Overseas Country," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(5), pages 929-946, December.
    14. Rao, Bharat P. & Reddy, Srinivas K., 1995. "A dynamic approach to the analysis of strategic alliances," International Business Review, Elsevier, vol. 4(4), pages 499-518.
    15. Peltier, James W. & Milne, George R. & Phelps, Joseph E., 2009. "Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 191-205.
    16. Young, Joyce A. & Gilbert, Faye W. & McIntyre, Faye S., 1996. "An investigation of relationalism across a range of marketing relationships and alliances," Journal of Business Research, Elsevier, vol. 35(2), pages 139-151, February.
    17. Unknown, 1995. "Poultry Yearbook, 1995," Statistical Bulletin 154894, United States Department of Agriculture, Economic Research Service.
    18. Yigang Pan & David K Tse, 1996. "Cooperative Strategies between Foreign Firms in an Overseas Country," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(4), pages 929-946, December.
    19. Gronroos, Christian, 1990. "Relationship approach to marketing in service contexts: The marketing and organizational behavior interface," Journal of Business Research, Elsevier, vol. 20(1), pages 3-11, January.
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    Cited by:

    1. Kotelnikova, Zoya, 2012. "New Economic Sociology and relationship marketing: Parallel development," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 13(3), pages 27-33.
    2. ROSÁRIO Albérico & CASACA Joaquim A., 2023. "Relationship Marketing And Customer Retention - A Systematic Literature Review," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(3), pages 44-66, December.
    3. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Hélia Gonçalves Pereira & Maria Fátima Salgueiro & Paulo Rita, 2017. "Online determinants of e-customer satisfaction: application to website purchases in tourism," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 375-403, June.
    5. Pereira, Hélia Gonçalves & Salgueiro, Maria de Fátima & Rita, Paulo, 2016. "Online purchase determinants of loyalty: The mediating effect of satisfaction in tourism," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 279-291.

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