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Business Potential of Halloween: Sales and Trends

Author

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  • Wadim Strielkowski

    (Charles University in Prague, Faculty of social sciences)

Abstract

The paper assesses the business potential of Halloween by estimating the profits stemming from the sales of Halloween-related goods and activities. It also estimates two empirical models of Halloween spending with macroeconomic variables, using the sales data for the most traditional Halloween paraphernalia, the Halloween pumpkins, as well as for the three groups of products (candies, costumes and decorations), and finds that the share of more “consumer-oriented” products increases in relation to the share of “traditional” Halloween products. It comes to the conclusion that, as to its business potential, overall sales and economic significance, Halloween can now be only compared to Christmas.

Suggested Citation

  • Wadim Strielkowski, 2014. "Business Potential of Halloween: Sales and Trends," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(2), pages 215-225.
    • Handle: RePEc:zag:market:v:26:y:2014:i:2:p:215-225
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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