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Children and the economics of Christmas gift-giving

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  • Carol Horton Tremblay
  • Victor Tremblay

Abstract

In spite of its importance to the retail sector, there has been relatively little research on the economics of Christmas Season gift-giving. The one exception is Waldfogel (1993), The Deadweight loss of Christmas, American Economic Review, 83, 1328-1336, who found a substantial amount of deadweight loss associated with Christmas gift-giving. Here it is shown that the Waldfogel study is incomplete and alternative models of consumer choice theory which better explain Christmas gift-giving are identified. Although the standard neoclassical and altruistic models predict no relationship between the population of children and per capita Christmas spending, a model is developed that includes non-pecuniary externalities and predicts that children have a positive impact on Christmas gift-giving. This prediction is supported by empirical evidence.

Suggested Citation

  • Carol Horton Tremblay & Victor Tremblay, 1995. "Children and the economics of Christmas gift-giving," Applied Economics Letters, Taylor & Francis Journals, vol. 2(9), pages 295-297.
  • Handle: RePEc:taf:apeclt:v:2:y:1995:i:9:p:295-297
    DOI: 10.1080/135048595357087
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    Cited by:

    1. Kaplan, Todd R. & Ruffle, Bradley J., 2009. "In search of welfare-improving gifts," European Economic Review, Elsevier, vol. 53(4), pages 445-460, May.
    2. Wadim Strielkowski, 2014. "Business Potential of Halloween: Sales and Trends," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(2), pages 215-225.
    3. Laura Birg & Anna Goeddeke, 2016. "Christmas Economics—A Sleigh Ride," Economic Inquiry, Western Economic Association International, vol. 54(4), pages 1980-1984, October.
    4. Oz Shy, 2011. "A Short Survey of Network Economics," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 38(2), pages 119-149, March.

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