'Twas four weeks before Christmas: Retail sales and the length of the Christmas shopping season
I study the effect of the length of the Christmas "shopping season" in the United States (traditionally, beginning the day after US Thanksgiving) on aggregate retail sales. I find a statistically significant increase in per-capita retail sales in November and December (combined) of approximately $6.50 per additional day over the relevant range. The implications of these finding are briefly discussed. Classification-JEL: L81, D12
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- Joel Waldfogel, 2005. "Does Consumer Irrationality Trump Consumer Sovereignty?," The Review of Economics and Statistics, MIT Press, vol. 87(4), pages 691-696, November.
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- Laibson, David I., 2000. "A Cue-Theory of Consumption," Scholarly Articles 4481496, Harvard University Department of Economics.
- Waldfogel, Joel, 1993. "The Deadweight Loss of Christmas," American Economic Review, American Economic Association, vol. 83(5), pages 1328-1336, December.
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- Alper C. Emre & Aruoba S. Boragan, 2004. "Moving Holidays and Seasonal Adjustment: The Case of Turkey," Review of Middle East Economics and Finance, De Gruyter, vol. 2(3), pages 44-50, December. Full references (including those not matched with items on IDEAS)