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The Role of Entrepreneur-Venture Fit in Online Home-Based Entrepreneurship: A Systematic Literature Review

Author

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  • Muhammad Naveed Anwar

    (Department of Information Sciences, Northumbria University, Ellison Place 2, Newcastle-upon-Tyne, NE1 8ST, United Kingdom)

  • Elizabeth Daniel

    (The Open University, Walton Hall, Milton Keynes, MK7 6AA, United Kingdom)

Abstract

Home-based businesses and their founders represent an important, but under-researched facet of entrepreneurship. Far from being small, hobby-businesses with little economic impact, home-based business make significant contribution to national economies in terms of both turnover and employment. Online home-based businesses have been recognised as an important and distinct sector of the home-based business domain, offering unique opportunity for innovation and business diversity. The paper presents a systematic literature review of extant research on online home-based entrepreneurs and their businesses. The findings of the review are structured and discussed using the theoretical lens of entrepreneur-venture fit. Use of this lens allows the study to bring coherence to previously fragmented extant studies, providing a basis for future research in this domain. The study also develops a novel model of entrepreneur-venture fit in the specific case of online home-based businesses. This allows us to suggest five positive interactions between entrepreneurial and venture characteristics. It also allows us to suggest a number of previously unidentified negative interactions, which may result in entrepreneurs becoming ‘locked-in’ and suffering multiple sources of stress.

Suggested Citation

  • Muhammad Naveed Anwar & Elizabeth Daniel, 2016. "The Role of Entrepreneur-Venture Fit in Online Home-Based Entrepreneurship: A Systematic Literature Review," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(04), pages 419-451, December.
    • Handle: RePEc:wsi:jecxxx:v:24:y:2016:i:04:n:s0218495816500151
    DOI: 10.1142/S0218495816500151
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    References listed on IDEAS

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