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The impact of connectivity technology on home-based business venturing: The case of women in the North East of England

Author

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  • Pooran Wynarczyk
  • Jayne Graham

Abstract

This article aims to assess the extent to which connectivity technology has contributed to home-based business activities of women in the North East of England. Based on an empirical survey of 98 women-owned home-based businesses, the article concludes that technology has reframed the concept of ‘home economics’, providing an effective medium for engaging women in the labour market. The article argues that home-based business venturing needs to be further promoted via appropriate policy channels and support networks as a viable and serious employment opportunity, as well as a solution to dual-role conflict experienced by some women who may otherwise be deterred from playing active roles in the local and regional economic development.

Suggested Citation

  • Pooran Wynarczyk & Jayne Graham, 2013. "The impact of connectivity technology on home-based business venturing: The case of women in the North East of England," Local Economy, London South Bank University, vol. 28(5), pages 451-470, August.
    • Handle: RePEc:sae:loceco:v:28:y:2013:i:5:p:451-470
    DOI: 10.1177/0269094213491700
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    References listed on IDEAS

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    1. Sara Carter & Eleanor Shaw & Wing Lam & Fiona Wilson, 2007. "Gender, Entrepreneurship, and Bank Lending: The Criteria and Processes Used by Bank Loan Officers in Assessing Applications," Entrepreneurship Theory and Practice, , vol. 31(3), pages 427-444, May.
    2. Alan Felstead & Nick Jewson & Sally Walters, 2005. "The shifting locations of work," Work, Employment & Society, British Sociological Association, vol. 19(2), pages 415-431, June.
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    Cited by:

    1. Muhammad Naveed Anwar & Elizabeth Daniel, 2016. "The Role of Entrepreneur-Venture Fit in Online Home-Based Entrepreneurship: A Systematic Literature Review," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(04), pages 419-451, December.
    2. Robert Jeyakumar Nathan & Vijay Victor & Chin Lay Gan & Sebastian Kot, 2019. "Electronic commerce for home-based businesses in emerging and developed economy," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 463-483, December.

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