Applying evolutionary psychology in understanding the Darwinian roots of consumption phenomena
Consumer scholars have amassed an impressive body of knowledge using a wide range of methodological approaches and paradigms. Despite the scientific rigor of the consumer behavior discipline, most scholars that have reviewed the field agree that it has yielded a fragmented and confused literature. It is argued here that this is in part due to the near paucity of evolutionary-based theorizing within the theoretical frameworks used by consumer scholars. While evolutionary psychology focuses on ultimate causation namely the adaptive origins of a particular cognition, emotion, preference, or behavior, the consumer behavior discipline has overwhelmingly addressed proximate mechanisms. Both levels of analyses are needed for a full understanding of consumption phenomena. Copyright © 2006 John Wiley & Sons, Ltd.
Volume (Year): 27 (2006)
Issue (Month): 2-3 ()
|Contact details of provider:|| Web page: http://www3.interscience.wiley.com/cgi-bin/jhome/7976|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Satoshi Kanazawa, 2004. "The Savanna Principle," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 25(1), pages 41-54.
- Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
- Meyers-Levy, Joan & Maheswaran, Durairaj, 1991. " Exploring Differences in Males' and Females' Processing Strategies," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 63-70, June.
When requesting a correction, please mention this item's handle: RePEc:wly:mgtdec:v:27:y:2006:i:2-3:p:189-201. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)or (Christopher F. Baum)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.