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Effects of corporate environmental responsibility strength and concern on innovation performance: The moderating role of firm visibility

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  • Weiwei Wu
  • Zhou Liang
  • Qi Zhang

Abstract

Based on stakeholder theory, this research aims to examine the effects of the two dimensions of corporate environmental responsibility (CER), which are CER strength and CER concern, on firm innovation performance, and the moderating effect of firm visibility on these relationships. Using data on Chinese firms listed on Shenzhen stock exchange from 2006 to 2015, this research finds that CER strength positively affects firm innovation performance while CER concern negatively affects innovation performance. These relationships are stronger for firms with greater visibility. This research provides insights for understanding the relationship between CER and innovation performance and has important managerial implications for firms to manage their environmental behaviors and improve innovation performance to achieve sustainable development.

Suggested Citation

  • Weiwei Wu & Zhou Liang & Qi Zhang, 2020. "Effects of corporate environmental responsibility strength and concern on innovation performance: The moderating role of firm visibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1487-1497, May.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:3:p:1487-1497
    DOI: 10.1002/csr.1902
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    11. Jong-Wan Bae & Sang-Joon Kim, 2022. "How Do Active Firms Implementing Corporate Environmental Responsibility Take Technological Approaches to Environmental Issues? A Resource-Allocation Perspective," Sustainability, MDPI, vol. 14(14), pages 1-13, July.
    12. Xiang, Xiaojian & Liu, Chuanjiang & Yang, Mian, 2022. "Who is financing corporate green innovation?," International Review of Economics & Finance, Elsevier, vol. 78(C), pages 321-337.
    13. Xue-Zhou Zhao & Jun Chen & Feng-Wen Chen & Wei Wang & Senmao Xia, 2020. "How High-Polluting Firms Suffer from Being Distracted form Intended Purpose: A Corporate Social Responsibility Perspective," IJERPH, MDPI, vol. 17(24), pages 1-29, December.
    14. Syed Ghulam Meran Shah & Muddassar Sarfraz & Larisa Ivascu, 2021. "Assessing the interrelationship corporate environmental responsibility, innovative strategies, cognitive and hierarchical CEO: A stakeholder theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 457-473, January.
    15. Jiafeng Gu, 2021. "Spatial Dynamics between Firm Sales and Environmental Responsibility: The Mediating Role of Corporate Innovation," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    16. José Manuel Santos‐Jaén & Antonia Madrid‐Guijarro & Domingo García‐Pérez‐de‐Lema, 2021. "The impact of corporate social responsibility on innovation in small and medium‐sized enterprises: The mediating role of debt terms and human capital," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1200-1215, July.
    17. Charl de Villiers & Jing Jia & Zhongtian Li, 2022. "Corporate social responsibility: A review of empirical research using Thomson Reuters Asset4 data," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(4), pages 4523-4568, December.
    18. Zhe Ouyang & Ruixue Lv & Yang Liu, 2023. "Can corporate social responsibility protect firm value during corporate environmental violation events?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1942-1952, July.
    19. Faheem Gul Gilal & Naeem Gul Gilal & Nisar Ahmed Channa & Rehman Gul Gilal & Rukhsana Gul Gilal & Muhammad Nawaz Tunio, 2020. "Towards an integrated model for the transference of environmental responsibility," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2614-2623, September.
    20. Forcadell, Francisco Javier & Úbeda, Fernando & Aracil, Elisa, 2021. "Effects of environmental corporate social responsibility on innovativeness of spanish industrial SMEs✰,✰✰,★,★★," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    21. Paula Anzola-Román & Teresa Garcia-Marco & Ferdaous Zouaghi, 2024. "The Influence of CSR Orientation on Innovative Performance: Is the Effect Conditioned to the Implementation of Organizational Practices?," Journal of Business Ethics, Springer, vol. 190(1), pages 261-278, February.
    22. Jing‐Yue Liu & Yue‐Jun Zhang & Charles H. Cho, 2023. "Corporate environmental information disclosure and green innovation: The moderating effect of CEO visibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 3020-3042, November.
    23. Huang, Ruilei & Wei, Jiuchang, 2023. "Does CEOs’ green experience affect environmental corporate social responsibility? Evidence from China," Economic Analysis and Policy, Elsevier, vol. 79(C), pages 205-231.
    24. Minh-Hieu Le & Wen-Min Lu & Qian Long Kweh, 2023. "The moderating effects of power distance on corporate social responsibility and multinational enterprises performance," Review of Managerial Science, Springer, vol. 17(7), pages 2503-2533, October.

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