The political bottom line: the emerging dimension to corporate responsibility for sustainable development

This paper explores the idea that businesses are being moved to proactively manage their political activities and influence in relation to their often‐expressed responsibility for promoting sustainable development, which we define as managing the ‘political bottom line’. We argue that three key drivers account for this shift: first, the growing criticism of voluntary corporate responsibility initiatives; second, the increasing awareness and targeting of corporate political activities, and third, a realization among certain corporate executives and financiers that, without changes to public policies, an individual company's own voluntary responsibility may not deliver sufficient commercial returns. We describe several initiatives on public policy dimensions of sustainable development, which indicate that some companies are beginning to manage their political power in light of societal concerns. In conclusion, we discuss the potential and limits of a ‘political bottom line’ concept by critiquing the mainstream triple bottom line discourse.Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.