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The perception of corporate social responsibility and employee engagement: Examining the underlying mechanism

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  • Muhammad Farrukh
  • Muhammad Sajid
  • Jason Wai Chow Lee
  • Imran Ahmed Shahzad

Abstract

Despite the claims that corporate social responsibility (CSR) plays a vital role in employee behavior, the empirical support of these claims is limited especially in the Pakistani context. Thus, this paper aims to fill this gap by investigating the relationship between employees' perception of CSR and employee engagement (EE) in Pakistan. In addition, the present research also looks at the role of gender differences in terms of CSR perception and EE. The data were collected from employees working in different industries of Pakistan, such as manufacturing, banking, electronics, and oil and gas. Structural equation modeling technique was used to test the hypothesized relationships. The results revealed a significant positive impact of CSR perception on EE. Furthermore, the moderation effect of gender on the CSR‐EE relationship was investigated. The empirical evidence showed a stronger relationship between CSR and women than men. The current study attests the importance of CSR in nurturing employees' positive work behavior. This research suggests the incorporation of CSR in a business to the maximum possible capacity.

Suggested Citation

  • Muhammad Farrukh & Muhammad Sajid & Jason Wai Chow Lee & Imran Ahmed Shahzad, 2020. "The perception of corporate social responsibility and employee engagement: Examining the underlying mechanism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 760-768, March.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:2:p:760-768
    DOI: 10.1002/csr.1842
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    Cited by:

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    2. Asadullah Khaskheli & Yushi Jiang & Syed A. Raza & Muhammad A. Qureshi & Komal A. Khan & Javeria Salam, 2020. "Do CSR activities increase organizational citizenship behavior among employees? Mediating role of affective commitment and job satisfaction," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2941-2955, November.
    3. Ali Raza & Muhammad Farrukh & Muhammad Khalid Iqbal & Muhammad Farhan & Yihua Wu, 2021. "Corporate social responsibility and employees' voluntary pro‐environmental behavior: The role of organizational pride and employee engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1104-1116, May.
    4. Xin Chen & Eric Hansen & Jianfeng Cai, 2023. "Synthesizing and comparing the different effects between internal and external corporate social responsibility perceptions and organizational citizenship behavior: A need theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1601-1614, July.
    5. Said Id Bouichou & Lei Wang & Hafiz Muhammad Basit Feroz, 2022. "How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(2), pages 413-446, June.
    6. Erhan Boğan & Bekir Bora Dedeoğlu, 2020. "Hotel employees' corporate social responsibility perception and organizational citizenship behavior: Perceived external prestige and pride in organization as serial mediators," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2342-2353, September.
    7. Ibrahem Alshbili & Ahmed A. Elamer & Maha W. Moustafa, 2021. "Social and environmental reporting, sustainable development and institutional voids: Evidence from a developing country," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 881-895, March.

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