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Consumer‐benefiting exclusive territories

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  • Toshihiro Matsumura

Abstract

. I investigate the effect of exclusive territories, which are typical vertical controls imposed by upstream firms. Using shipping spatial models, I consider an industry that consists of many independent local markets. An upstream monopolist restricts competition between downstream firms using exclusive territories. I find that exclusive territories reduce the prices of final products in all local markets in quantity‐setting competition. In price‐setting competition, they raise prices in half the local markets, reduce them in other markets, and also reduce the total consumer surplus. JEL classification: L42, R32 A propos de territoires exclusifs qui profitent aux consommateurs. L’auteur analyse les effets de la règle des territoires exclusifs qui est souvent imposée comme contrôle vertical par les entreprises en amont. A l’aide de modèles spatiaux de livraison, on considère le cas d’une industrie composée de plusieurs marchés locaux indépendants. Un monopoleur en amont réduit la concurrence entre entreprises en aval en imposant la règle des territoires exclusifs. On découvre que cette règle réduit les prix du produit final dans tous les marchés locaux s’il y a concurrence par les quantités. S’il y a concurrence par les prix, la règle accroît les prix dans la moitié des marchés locaux, les réduit dans les autres, et réduit aussi le surplus au consommateur.

Suggested Citation

  • Toshihiro Matsumura, 2003. "Consumer‐benefiting exclusive territories," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 36(4), pages 1007-1025, November.
  • Handle: RePEc:wly:canjec:v:36:y:2003:i:4:p:1007-1025
    DOI: 10.1111/1540-5982.t01-3-00011
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    More about this item

    JEL classification:

    • L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts
    • R32 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Other Spatial Production and Pricing Analysis

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