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Hog Producer Preferences for Marketing Contract Attributes

Author

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  • Brian Roe
  • Thomas L. Sporleder
  • Betsy Belleville

Abstract

We use a stated preference instrument to elicit producer preferences for the attributes of risk‐shifting hog marketing contracts and express acceptable producer trade‐offs between contract attributes in a convenient dollar metric. Respondents value an increase in a window contract's price ceiling three to five times more than the same increase in the price floor, which suggests that hog producers dislike contracts that limit up‐side price potential (limit positive skewness). The contractor's organizational form is also important. Cooperative forms are preferred by many respondents, particularly those who state that trust in the contractor is an important antecedent for any contractual relationship.

Suggested Citation

  • Brian Roe & Thomas L. Sporleder & Betsy Belleville, 2004. "Hog Producer Preferences for Marketing Contract Attributes," American Journal of Agricultural Economics, John Wiley & Sons, vol. 86(1), pages 115-123, February.
    • Handle: RePEc:wly:ajagec:v:86:y:2004:i:1:p:115-123
    DOI: 10.1111/j.1467-8276.2004.tb18460.x
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    References listed on IDEAS

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    1. Lajili, Kaouthar & Barry, Peter J. & Sonka, Steven T. & Mahoney, Joseph T., 1997. "Farmers' Preferences For Crop Contracts," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 22(2), pages 1-17, December.
    2. Bala, Mohan V. & Wood, Lisa L. & Cates, Sheryl C. & Gambin, Suzanne P., 1998. "Predicting participation intentions for optional energy services," Resource and Energy Economics, Elsevier, vol. 20(3), pages 287-301, September.
    3. Patrick, George F. & Baquet, Alan E. & Coble, Keith H. & Knight, Thomas O., 2000. "Hog Risk Management Survey: Summary And Preliminary Analysis," Staff Papers 28638, Purdue University, Department of Agricultural Economics.
    4. Johnson, F. Reed & Desvousges, William H., 1997. "Estimating Stated Preferences with Rated-Pair Data: Environmental, Health, and Employment Effects of Energy Programs," Journal of Environmental Economics and Management, Elsevier, vol. 34(1), pages 79-99, September.
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