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User Acceptance of Crash Helmet by Motorcyclists in Malaysia: An Empirical Analysis

Author

Listed:
  • Yusuf Muhammad-Bashir Owolabi

    (Economics Department, Al-Hikmah University, Nigeria)

  • Oluwatoyin Onikosi-Alliyu Saidat

    (Economics Department, Al-Hikmah University, Nigeria)

Abstract

Malaysia ranks among the first twenty countries with the highest death rate from road accidents with death from motorcycle accidents accounting for more than sixty percent of this death rate. The Malaysian government, in the year 2010, started the enforcement of helmet (head protector) in an effort to reduce the rate of death from this source. This paper examines users‟ acceptance of helmet by motorcyclist, using the theory of reasoned action (TRA). The data for this study comes from field survey of motorcyclists in Malaysia. This data was analysed using structural equation modelling. It was discovered that different factors from the theory account for user acceptance of this novelty. The paper concludes by specifying the policy implications of this and recommends other ways of improvement.

Suggested Citation

  • Yusuf Muhammad-Bashir Owolabi & Oluwatoyin Onikosi-Alliyu Saidat, 2019. "User Acceptance of Crash Helmet by Motorcyclists in Malaysia: An Empirical Analysis," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(1), pages 40-57, March.
    • Handle: RePEc:vrs:suvges:v:29:y:2019:i:1:p:40-57:n:3
    DOI: 10.2478/sues-2019-0003
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    References listed on IDEAS

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    2. Shamindra Nath Sanyal & Saroj Kumar Datta & Asok Kumar Banerjee, 2014. "Attitude of Indian consumers towards luxury brand purchase: an application of 'attitude scale to luxury items'," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 9(3), pages 316-339.
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    More about this item

    Keywords

    Motorcyclist; Crash Helmet; Theory of Reasoned Action; Structural Equation Modelling;
    All these keywords.

    JEL classification:

    • L91 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Transportation: General
    • L92 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Railroads and Other Surface Transportation
    • B21 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Microeconomics

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