Forecasting the Primary Demand for a Beer Brand Using Time Series Analysis
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References listed on IDEAS
- Dean W. Wichern & Richard H. Jones, 1977. "Assessing the Impact of Market Disturbances Using Intervention Analysis," Management Science, INFORMS, vol. 24(3), pages 329-337, November.
- Marnik G. Dekimpe & Dominique M. Hanssens, 1995. "The Persistence of Marketing Effects on Sales," Marketing Science, INFORMS, vol. 14(1), pages 1-21.
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- Armand Faganel, 2011. "Recognized Values and Consumption Patterns of Post-Crisis Consumers," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(2), pages 151-170.
- Benjamin Volland, 2013. "The History of an Inferior Good: Beer Consumption in Germany," Papers on Economics and Evolution 2012-19, Philipps University Marburg, Department of Geography.
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Keywordsmarket research; time series forecasting; beer demand;
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