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An Analysis of Factors and Effects of Product Design Quality

Author

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  • Bošković Gorica
  • Radosavljević Marija

    (University of Niš, Faculty of Economics, Serbia)

Abstract

The aim of this paper is to highlight the fact that there is a significant relationship between design quality and process quality, and then the quality of the finished products (internal quality) and the later use of the products by the consumers (external quality). The paper outlines the model of the synergy between design management and process management. Since design quality is the first link in this chain of creating quality, it is necessary to adequately carry out the design process, or provide high-quality design. High-quality design includes connectivity and collaboration between functions that can contribute to the design process, such as: research and development, production, marketing and supply. In order to achieve this, it is important to continuously work on education and training of employees. In addition, it is necessary to apply the tools characteristic for providing quality design, but also the common tools important for quality management. Accordingly, the subject of the paper is examining the impact of employee training, the implementation of quality management tools and application tools for quality design as a factor in establishing links between business functions that should be included in the design process. Based on the application of tools such as regression analysis, cluster analysis and correlation analysis, the results of empirical research suggest that these factors affect the establishment of links between the observed business functions, and facilitate providing the quality of the design process.

Suggested Citation

  • Bošković Gorica & Radosavljević Marija, 2015. "An Analysis of Factors and Effects of Product Design Quality," Economic Themes, Sciendo, vol. 53(4), pages 483-501, December.
    • Handle: RePEc:vrs:ecothe:v:53:y:2015:i:4:p:483-501:n:3
    DOI: 10.1515/ethemes-2015-0028
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    References listed on IDEAS

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    1. Lukas, Bryan A. & Menon, Ajay, 2004. "New product quality: intended and unintended consequences of new product development speed," Journal of Business Research, Elsevier, vol. 57(11), pages 1258-1264, November.
    2. Sanjay L. Ahire, 1997. "Management Science—Total Quality Management Interfaces: An Integrative Framework," Interfaces, INFORMS, vol. 27(6), pages 91-105, December.
    3. Frank M. Bass, 2004. "Comments on "A New Product Growth for Model Consumer Durables The Bass Model"," Management Science, INFORMS, vol. 50(12_supple), pages 1833-1840, December.
    4. Gruner, Kjell E. & Homburg, Christian, 2000. "Does Customer Interaction Enhance New Product Success?," Journal of Business Research, Elsevier, vol. 49(1), pages 1-14, July.
    5. Frank M. Bass, 2004. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 50(12_supple), pages 1825-1832, December.
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