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Enterprises’ competitive behaviour assessment in industrial markets in manufacturing

Author

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  • Natalya Yu. Yaroshevich

    (Ural State University of Economics, Ekaterinburg, Russia)

Abstract

Under the stagnating economy and turbulence in global and national markets, coun tries face a thorny question of establishing the strategic priorities of the state policy and main taining sustainable growth of individual industrial companies. It is impossible to determine the parameters of the sustainable development strategy without the understanding of principles and specifics of competitive behaviour in industrial markets. The paper centres on the methodologi cal development and empirical assessment of enterprises’ competitive behaviour in industrial markets. The theoretical basis of the study includes the system approach enriched with the new empirical theory, the theory of strategic behaviour, theories of competition and several oth ers. The study of theoretical approaches to the definition of the concept “competitive behaviour” made it possible to identify the main parameters of its assessment, such as market structure, intensity of competition, development of differentiation and innovations. The suggested meth odological approach encompasses a consequent assessment of the intensity of competition with the use of the concentration and turbulence indicators and the analysis of the tightness of cor relation dependence between market shares and expenses related to commercial and innovative activities of industrial enterprises. The author takes eight industrial markets in Russia to test the developed approach. The findings reveal there are only four markets with an active com petitive behaviour, where enterprises take advantage of product differentiation and innovations. 110 Journal of New Economy 2020?•?Vol.?21?•?No.?2 Development of Industrial Markets and Enterprises According to Yudaev–Ramensky’s classification, in these industrial markets experent and vio lent strategies dominate. The suggested approach is universal and therefore, applicable to assess competitive behaviour in any industrial markets.

Suggested Citation

  • Natalya Yu. Yaroshevich, 2020. "Enterprises’ competitive behaviour assessment in industrial markets in manufacturing," Journal of New Economy, Ural State University of Economics, vol. 21(2), pages 96-111, July.
    • Handle: RePEc:url:izvest:v:21:y:2020:i:2:p:96-111
    DOI: 10.29141/2658-5081-2020-21-2-6
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    References listed on IDEAS

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    JEL classification:

    • H21 - Public Economics - - Taxation, Subsidies, and Revenue - - - Efficiency; Optimal Taxation

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