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How branding process activities impact brand equity within Higher Education Institutions

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  • Robert L. Williams
  • Maktoba Omar

Abstract

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  • Robert L. Williams & Maktoba Omar, 2014. "How branding process activities impact brand equity within Higher Education Institutions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 24(1), pages 1-10, June.
  • Handle: RePEc:taf:jmkthe:v:24:y:2014:i:1:p:1-10
    DOI: 10.1080/08841241.2014.920567
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    References listed on IDEAS

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    1. Oecd, 2001. "An International Campus in Switzerland," PEB Exchange, Programme on Educational Building 2001/11, OECD Publishing.
    2. anonymous, 2001. "Final rule on Regulation K regarding international banking," Federal Reserve Bulletin, Board of Governors of the Federal Reserve System (U.S.), issue Dec, pages 773-773.
    3. Ocde, 2001. "Un campus international en Suisse," PEB Échanges, Programme pour la construction et l'équipement de l'éducation 2001/11, OECD Publishing.
    4. Wipo, 2001. "PCT Yearly Review: The International Patent System in 2000," WIPO Economics & Statistics Series, World Intellectual Property Organization - Economics and Statistics Division, number 2001:901, April.
    5. Oecd, 2001. "The Internet and Business Performance," OECD Digital Economy Papers 57, OECD Publishing.
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    Cited by:

    1. Guilbault, Melodi, 2018. "Students as customers in higher education: The (controversial) debate needs to end," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 295-298.
    2. Pop Nicolae Al. & Baba Cristina Andrada & Anysz Raluca Năstase & Tohanean Dragos, 2020. "National branding strategy and its effects on business and tourism," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 1005-1013, July.
    3. Adéla Fajčíková & Hana Urbancová, 2019. "Factors Influencing Students’ Motivation to Seek Higher Education—A Case Study at a State University in the Czech Republic," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    4. Plewa, Carolin & Ho, Joanne & Conduit, Jodie & Karpen, Ingo O., 2016. "Reputation in higher education: A fuzzy set analysis of resource configurations," Journal of Business Research, Elsevier, vol. 69(8), pages 3087-3095.

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