The Competitive Effects of Advertising in the US Automobile Industry, 1970-94
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DOI: 10.1080/13571510050197177
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- Khan, Shahzaib Sattar & Karim, Emadul, 2021. "“Factors Influencing Consumer Purchase Intentions in buying Honda City in Karachi, Pakistan”," MPRA Paper 110807, University Library of Munich, Germany.
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Keywords
Automobile Industry; Advertising; Competition; Entry Barriers; Information;All these keywords.
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