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Do Advertising-Profitability Studies Really Show That Advertising Creates a Barrier to Entry?

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  • Nagle, Thomas T

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  • Nagle, Thomas T, 1981. "Do Advertising-Profitability Studies Really Show That Advertising Creates a Barrier to Entry?," Journal of Law and Economics, University of Chicago Press, vol. 24(2), pages 333-349, October.
    • Handle: RePEc:ucp:jlawec:v:24:y:1981:i:2:p:333-49
    DOI: 10.1086/466987
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    Cited by:

    1. Kyle W. Stiegert & Shinn-Shyr Wang & Richard T. Rogers, 2009. "Structural change and market power in the U.S. food manufacturing sector," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 164-180.
    2. Kargas, Antonios & Argyroulis, Vasileios & Varoutas, Dimitrios, 2023. "Mergers and acquisitions in telecommunications market: a simultaneous equations approach to study Structure, Conduct and Performance," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277984, International Telecommunications Society (ITS).
    3. John K. Ashton & Andrew D. Pressey, 2009. "The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950-2007," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2009-02, Centre for Competition Policy, University of East Anglia, Norwich, UK..
    4. Matthias Greuner & David Kamerschen & Peter Klein, 2000. "The Competitive Effects of Advertising in the US Automobile Industry, 1970-94," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 7(3), pages 245-261.
    5. Charles DeLorme & Peter Klein & David Kamerschen & Lisa Ford Voeks, 2003. "Structure, conduct and performance: a simultaneous equations approach," Applied Economics, Taylor & Francis Journals, vol. 35(1), pages 13-20.
    6. Wang, Shinn-Shyr & Stiegert, Kyle W. & Rogers, Richard T., 2006. "Structural Change in the U.S. Food Manufacturing Sector," 2006 Annual meeting, July 23-26, Long Beach, CA 21045, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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