Is cultural heritage really important for tourists? A contingent rating study
In this article we present the results of a contingent rating study carried out on a sample of tourisits visiting Scicli, a Sicilian town known for its baroque heritage. In particular, we focus on different attributes of tourism products - namely, season, accommodation and cultural heritage - to study how much each of these attributes weights in tourists' preferences. We also study how the socio-demographic characteristics of people affect their evaluation of the different attributes of tourism products. The heritage endowment appears to be far from being the most important factor; this result is consistent across different socio-demographic subgroups of interviewed persons.
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Volume (Year): 39 (2007)
Issue (Month): 2 ()
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- Jesus Barreiro & Mercedes Sanchez & Montserrat Viladrich-Grau, 2005. "How much are people willing to pay for silence? A contingent valuation study," Applied Economics, Taylor & Francis Journals, vol. 37(11), pages 1233-1246.
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