The Complexity of Sport Management: from Mono-Business to Multi-Business
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- Stanley C. Hollander & Kathleen M. Rassuli (ed.), 1993. "Marketing," Books, Edward Elgar Publishing, volume 0, number 512.
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KeywordsSport Management; Sponsorship; TV Viewers of Sport Events; Advertising; Merchandising; Stadium Management; Real Estate Management DOI:http://dx.doi.org/10.4468/2004.2.03cherubini;
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