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Market-Driven Management and Global Supply Chain

  • Monica Faraoni


    (University of Florence)

  • Lorenzo Petretto


    (University of Florence)

Registered author(s):

    Globalization and over-supply have pushed companies to face new competitive challenges. In such a competitive space, a new approach in managing the supply chains and the consequent optimization of material flows and intangible assets plays a crucial role for improving long-term performances of both individuals belonging to the chain and the entire supply chain. Companies are part of a systematic network of companies and an efficient management of the network allows to reduce the time-to-market for launching new products, to increase the ability to collaborate with value-chain partners and the ability to generate greater value for the customers.

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    File Function: First version, 2009
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    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2009)
    Issue (Month): 2 Market-Driven Management and Competitive Customer Value - 2 ()

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    Handle: RePEc:sym:journl:138:y:2009:i:2
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    1. Olhager, Jan, 2003. "Strategic positioning of the order penetration point," International Journal of Production Economics, Elsevier, vol. 85(3), pages 319-329, September.
    2. Thomas, Douglas J. & Griffin, Paul M., 1996. "Coordinated supply chain management," European Journal of Operational Research, Elsevier, vol. 94(1), pages 1-15, October.
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