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The customisation framework for roadmapping product-service integration

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  • Youngjung Geum
  • Sungjoo Lee
  • Daekook Kang
  • Yongtae Park

Abstract

Product-service integration is becoming a dominant contemporary trend, motivated by how technology can shape areas of potential product/service interactivity and triggers interactions. Since the role of technology differs from case to case, the strategic planning of product-service integration should focus on accommodating the real-life business situation. In response, this paper suggests a customisation framework for product-service roadmapping according to the technological interface involved, and provides practical guidance in its implementation. This framework consists of five steps in three main stages. The first deals with the structural determination of roadmapping, planning ‘what to plan’, determining the role of technology and the roadmapping format. The second phase plans the functional determination, dealing the issue of ‘how to plan’, including deciding on the relevant roadmapping procedures and methodology. Finally, the roadmap for product-service integration is developed. To illustrate the workings of proposed approach, six case examples are provided for different modes of integration, providing a practical illustration for product-service integration. Copyright Springer-Verlag 2011

Suggested Citation

  • Youngjung Geum & Sungjoo Lee & Daekook Kang & Yongtae Park, 2011. "The customisation framework for roadmapping product-service integration," Service Business, Springer;Pan-Pacific Business Association, vol. 5(3), pages 213-236, September.
    • Handle: RePEc:spr:svcbiz:v:5:y:2011:i:3:p:213-236
    DOI: 10.1007/s11628-011-0111-0
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    Cited by:

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    3. Yuanqiong He & Hongyi Sun & Kin Lai & Yun Chen, 2015. "Organizational empowerment and service strategy in manufacturing," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 445-462, September.
    4. Youngjung Geum & Yongtae Park & Sungjoo Lee, 2013. "The Convergence of Manufacturing and Service Technologies: A Patent Analysis Approach," Information Management and Business Review, AMH International, vol. 5(2), pages 99-107.
    5. Jeongwook Khang & Yung-Mok Yu & Hong-Hee Lee, 2014. "Moderating effects of the fit between service tangibilization and organizational performance," Service Business, Springer;Pan-Pacific Business Association, vol. 8(2), pages 239-266, June.
    6. Max Finne & Saara Brax & Jan Holmström, 2013. "Reversed servitization paths: a case analysis of two manufacturers," Service Business, Springer;Pan-Pacific Business Association, vol. 7(4), pages 513-537, December.
    7. Ying-Jiun Hsieh & Lan-Ying Huang & Chi-Tai Wang, 2012. "A framework for the selection of Six Sigma projects in services: case studies of banking and health care services in Taiwan," Service Business, Springer;Pan-Pacific Business Association, vol. 6(2), pages 243-264, June.
    8. Marek Jemala, 2019. "Problematic Roadmapping for Companies in Less Developed Regions of Slovakia," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(08), pages 1-26, December.
    9. Farsi, Maryam & Erkoyuncu, John Ahmet, 2021. "An agent-based approach to quantify the uncertainty in Product-Service System contract decisions: A case study in the machine tool industry," International Journal of Production Economics, Elsevier, vol. 233(C).
    10. Kolagar, Milad & Parida, Vinit & Sjödin, David, 2022. "Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 176-200.
    11. de Alcantara, Douglas Pedro & Martens, Mauro Luiz, 2019. "Technology Roadmapping (TRM): a systematic review of the literature focusing on models," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 127-138.
    12. Yuya Mitake & Kenshiro Hiramitsu & Yusuke Tsutsui & Mar’atus Sholihah & Yoshiki Shimomura, 2020. "A Strategic Planning Method to Guide Product—Service System Development and Implementation," Sustainability, MDPI, vol. 12(18), pages 1-23, September.

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