IDEAS home Printed from https://ideas.repec.org/a/spr/svcbiz/v5y2011i3p213-236.html
   My bibliography  Save this article

The customisation framework for roadmapping product-service integration

Author

Listed:
  • Youngjung Geum
  • Sungjoo Lee
  • Daekook Kang
  • Yongtae Park

Abstract

Product-service integration is becoming a dominant contemporary trend, motivated by how technology can shape areas of potential product/service interactivity and triggers interactions. Since the role of technology differs from case to case, the strategic planning of product-service integration should focus on accommodating the real-life business situation. In response, this paper suggests a customisation framework for product-service roadmapping according to the technological interface involved, and provides practical guidance in its implementation. This framework consists of five steps in three main stages. The first deals with the structural determination of roadmapping, planning ‘what to plan’, determining the role of technology and the roadmapping format. The second phase plans the functional determination, dealing the issue of ‘how to plan’, including deciding on the relevant roadmapping procedures and methodology. Finally, the roadmap for product-service integration is developed. To illustrate the workings of proposed approach, six case examples are provided for different modes of integration, providing a practical illustration for product-service integration. Copyright Springer-Verlag 2011

Suggested Citation

  • Youngjung Geum & Sungjoo Lee & Daekook Kang & Yongtae Park, 2011. "The customisation framework for roadmapping product-service integration," Service Business, Springer;Pan-Pacific Business Association, vol. 5(3), pages 213-236, September.
    • Handle: RePEc:spr:svcbiz:v:5:y:2011:i:3:p:213-236
    DOI: 10.1007/s11628-011-0111-0
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s11628-011-0111-0
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11628-011-0111-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Shaheen, Susan & Sperling, Daniel & Wagner, Conrad, 1998. "Carsharing in Europe and North American: Past, Present, and Future," University of California Transportation Center, Working Papers qt4gx4m05b, University of California Transportation Center.
    2. Miller, Danny & Hope, Quentin & Eisenstat, Russell & Foote, Nathaniel & Galbraith, Jay, 2002. "The problem of solutions: Balancing clients and capabilities," Business Horizons, Elsevier, vol. 45(2), pages 3-12.
    3. Doren Chadee & Billy Pang, 2008. "Technology strategy and performance: a study of information technology service providers from selected Asian countries," Service Business, Springer;Pan-Pacific Business Association, vol. 2(2), pages 109-126, June.
    4. Maria-Eugenia Ruiz-Molina & Irene Gil-Saura & Beatriz Moliner-Velázquez, 2011. "Does technology make a difference? Evidence from Spanish hotels," Service Business, Springer;Pan-Pacific Business Association, vol. 5(1), pages 1-12, March.
    5. Lee, Lorraine S. & Fiedler, Kirk D. & Smith, Jeffery S., 2008. "Radio frequency identification (RFID) implementation in the service sector: A customer-facing diffusion model," International Journal of Production Economics, Elsevier, vol. 112(2), pages 587-600, April.
    6. Sang M. Lee & David L. Olson & Silvana Trimi, 2010. "Strategic innovation in the convergence era," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 9(1), pages 1-12.
    7. Arnold Tukker, 2004. "Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet," Business Strategy and the Environment, Wiley Blackwell, vol. 13(4), pages 246-260, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sojung Kim & Byungun Yoon, 2012. "Developing a process of concept generation for new product-service systems: a QFD and TRIZ-based approach," Service Business, Springer;Pan-Pacific Business Association, vol. 6(3), pages 323-348, September.
    2. Yuya Mitake & Kenshiro Hiramitsu & Yusuke Tsutsui & Mar’atus Sholihah & Yoshiki Shimomura, 2020. "A Strategic Planning Method to Guide Product—Service System Development and Implementation," Sustainability, MDPI, vol. 12(18), pages 1-23, September.
    3. Farsi, Maryam & Erkoyuncu, John Ahmet, 2021. "An agent-based approach to quantify the uncertainty in Product-Service System contract decisions: A case study in the machine tool industry," International Journal of Production Economics, Elsevier, vol. 233(C).
    4. Ying-Jiun Hsieh & Lan-Ying Huang & Chi-Tai Wang, 2012. "A framework for the selection of Six Sigma projects in services: case studies of banking and health care services in Taiwan," Service Business, Springer;Pan-Pacific Business Association, vol. 6(2), pages 243-264, June.
    5. Marek Jemala, 2019. "Problematic Roadmapping for Companies in Less Developed Regions of Slovakia," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(08), pages 1-26, December.
    6. Yuanqiong He & Hongyi Sun & Kin Lai & Yun Chen, 2015. "Organizational empowerment and service strategy in manufacturing," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 445-462, September.
    7. Harkonen, Janne & Haapasalo, Harri & Hanninen, Kai, 2015. "Productisation: A review and research agenda," International Journal of Production Economics, Elsevier, vol. 164(C), pages 65-82.
    8. Youngjung Geum & Yongtae Park & Sungjoo Lee, 2013. "The Convergence of Manufacturing and Service Technologies: A Patent Analysis Approach," Information Management and Business Review, AMH International, vol. 5(2), pages 99-107.
    9. Jeongwook Khang & Yung-Mok Yu & Hong-Hee Lee, 2014. "Moderating effects of the fit between service tangibilization and organizational performance," Service Business, Springer;Pan-Pacific Business Association, vol. 8(2), pages 239-266, June.
    10. Kolagar, Milad & Parida, Vinit & Sjödin, David, 2022. "Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 176-200.
    11. de Alcantara, Douglas Pedro & Martens, Mauro Luiz, 2019. "Technology Roadmapping (TRM): a systematic review of the literature focusing on models," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 127-138.
    12. Max Finne & Saara Brax & Jan Holmström, 2013. "Reversed servitization paths: a case analysis of two manufacturers," Service Business, Springer;Pan-Pacific Business Association, vol. 7(4), pages 513-537, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Siri Jagstedt & Magnus Persson, 2019. "Using Platform Strategies In The Development Of Integrated Product-Service Solutions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-36, May.
    2. Youngjung Geum & Moon-Soo Kim & Sungjoo Lee, 2017. "Service Technology: Definition and Characteristics Based on a Patent Database," Service Science, INFORMS, vol. 9(2), pages 147-166, June.
    3. Green, Maxwell H. & Davies, Philip & Ng, Irene C.L., 2017. "Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions," International Journal of Production Economics, Elsevier, vol. 192(C), pages 40-53.
    4. Alina Neamtu Idorasi & Stelian Stancu & Oana Madalina Popescu & Ionut Constantin, 2019. "The customer perspective – an effective and efficient way to differentiate for companies in the globalization era," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 30(1), pages 31-51, December.
    5. Rafael Teixeira & Renato Przyczynski & Jeff Shockley, 2022. "B2B buyer operational capability for the effective delivery of technology-enabled services in a multi-facility context," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 645-679, September.
    6. Oana Madalina Popescu & Stelian Stancu & Alina Neamtu Idorasi & Paul Marinescu, 2019. "Customer solutions – new sources of sustainable competitive advantage in times of global economic crisis," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 30(1), pages 7-30, December.
    7. Sebastian Bonnemeier & Ralf Reichwald, 2012. "„Hybride Wertschöpfung“ - vom Industrieproduzenten zum Lösungsanbieter -ein State-of-the-Art Bericht," Schmalenbach Journal of Business Research, Springer, vol. 64(65), pages 45-72, January.
    8. Alina Neamtu (Idorasi) & Stelian Stancu & Gheorghe Hurduzeu, 2020. "Creating Effective Customer Solutions – a Global Perspective," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(75), pages 38-69, March.
    9. Nine Klaassen & Arno Scheepens & Bas Flipsen & Joost Vogtlander, 2020. "Eco-Efficient Value Creation of Residential Street Lighting Systems by Simultaneously Analysing the Value, the Costs and the Eco-Costs during the Design and Engineering Phase," Energies, MDPI, vol. 13(13), pages 1-18, June.
    10. Karla Münzel & Wouter Boon & Koen Frenken & Taneli Vaskelainen, 2018. "Carsharing business models in Germany: characteristics, success and future prospects," Information Systems and e-Business Management, Springer, vol. 16(2), pages 271-291, May.
    11. Huang, Youlin & Qian, Lixian, 2021. "Consumer adoption of electric vehicles in alternative business models," Energy Policy, Elsevier, vol. 155(C).
    12. Kley, Fabian & Lerch, Christian & Dallinger, David, 2011. "New business models for electric cars--A holistic approach," Energy Policy, Elsevier, vol. 39(6), pages 3392-3403, June.
    13. Fabio Antonialli & Rodrigo Gandia & Joel Sugano & Isabelle Nicolaï & Arthur Neto, 2019. "Business Platforms For Autonomous Vehicles Within Urban Mobility," Post-Print halshs-03687640, HAL.
    14. Eduard Hartwich & Alexander Rieger & Johannes Sedlmeir & Dominik Jurek & Gilbert Fridgen, 2023. "Machine economies," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-13, December.
    15. Wiebke Reim & David Sjödin & Vinit Parida, 2021. "Circular business model implementation: A capability development case study from the manufacturing industry," Business Strategy and the Environment, Wiley Blackwell, vol. 30(6), pages 2745-2757, September.
    16. Fabio Antonialli & Bruna Habib Cavazza & Rodrigo Gandia & Isabelle Nicolaï & Arthur de Miranda Neto & Joel Sugano & André Luiz Zambalde, 2020. "Human or machine driving? Comparing autonomous with traditional vehicles value curves and motives to use a car," Post-Print halshs-03687616, HAL.
    17. Pan, Jeh-Nan & Nguyen, Hung Thi Ngoc, 2015. "Achieving customer satisfaction through product–service systems," European Journal of Operational Research, Elsevier, vol. 247(1), pages 179-190.
    18. Rönnberg Sjödin, David & Parida, Vinit & Kohtamäki, Marko, 2016. "Capability configurations for advanced service offerings in manufacturing firms: Using fuzzy set qualitative comparative analysis," Journal of Business Research, Elsevier, vol. 69(11), pages 5330-5335.
    19. Wagner, Sebastian & Brandt, Tobias & Neumann, Dirk, 2016. "In free float: Developing Business Analytics support for carsharing providers," Omega, Elsevier, vol. 59(PA), pages 4-14.
    20. David Opresnik & Maurizio Fiasché & Marco Taisch & Manuel Hirsch, 0. "An evolving fuzzy inference system for extraction of rule set for planning a product–service strategy," Information Technology and Management, Springer, vol. 0, pages 1-17.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:svcbiz:v:5:y:2011:i:3:p:213-236. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.