IDEAS home Printed from https://ideas.repec.org/a/spr/qualqt/v59y2025i4d10.1007_s11135-025-02123-9.html
   My bibliography  Save this article

The careful consumer: effects of altruistic and egoistic motivation on the purchase intention of green products

Author

Listed:
  • Md. Abdur Rouf

    (Hajee Mohammad Danesh Science and Technology University)

  • Md. Asaduzzaman Babu

    (Hajee Mohammad Danesh Science and Technology University)

  • Md. Jahangir Alam Siddikee

    (Hajee Mohammad Danesh Science and Technology University)

  • Md Rohibul Islam

    (Hajee Mohammad Danesh Science and Technology University)

  • Mst. Sadia Afrin

    (Hajee Mohammad Danesh Science and Technology University)

  • Md. Mehedi Hasan

    (Hajee Mohammad Danesh Science and Technology University)

  • Shekh Md. Sahiduj Jaman

    (Hajee Mohammad Danesh Science and Technology University)

Abstract

This research investigates how distinct forms of motivation, altruistic and egoistic, influence customers’ purchasing intentions for green products. Three hundred respondents were surveyed using a structured questionnaire to obtain the data. This quantitative study employs the structured equation model (SEM) approach. Data were analyzed by Smart PLS version 4.1.0.8 using the PLS algorithm and bootstrapping. The study results indicated that health, economic, and social concerns positively correlated with altruistic and egoistic motivation. In contrast, political concerns had no impact on altruistic and egoistic motivation. The study also showed altruistic and egoistic motivation significantly and positively influenced green product purchase intention. The results show that altruistic motivations often increase purchase intention for green items by appealing to people’s desire to contribute positively to environmental sustainability. This study has elucidated sustainable consumption behaviors, including the consumption of green products, and identified the most influential motivational factors. Additionally, it conveys a clear message to policymakers, enabling them to promote consumer adoption of green products.

Suggested Citation

  • Md. Abdur Rouf & Md. Asaduzzaman Babu & Md. Jahangir Alam Siddikee & Md Rohibul Islam & Mst. Sadia Afrin & Md. Mehedi Hasan & Shekh Md. Sahiduj Jaman, 2025. "The careful consumer: effects of altruistic and egoistic motivation on the purchase intention of green products," Quality & Quantity: International Journal of Methodology, Springer, vol. 59(4), pages 3353-3375, August.
    • Handle: RePEc:spr:qualqt:v:59:y:2025:i:4:d:10.1007_s11135-025-02123-9
    DOI: 10.1007/s11135-025-02123-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11135-025-02123-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11135-025-02123-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:qualqt:v:59:y:2025:i:4:d:10.1007_s11135-025-02123-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.