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Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings

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  • Francisco Muñoz-Leiva
  • Juan Sánchez-Fernández
  • Francisco Montoro-Ríos
  • José Ibáñez-Zapata

Abstract

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  • Francisco Muñoz-Leiva & Juan Sánchez-Fernández & Francisco Montoro-Ríos & José Ibáñez-Zapata, 2010. "Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(5), pages 1037-1052, August.
    • Handle: RePEc:spr:qualqt:v:44:y:2010:i:5:p:1037-1052
    DOI: 10.1007/s11135-009-9256-5
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    References listed on IDEAS

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    1. Claycomb, Cindy & Porter, Stephen S. & Martin, Charles L., 2000. "Riding the Wave: Response Rates and the Effects of Time Intervals between Successive Mail Survey Follow-up Efforts," Journal of Business Research, Elsevier, vol. 48(2), pages 157-162, May.
    2. Elisabeth Deutskens & Ko de Ruyter & Martin Wetzels & Paul Oosterveld, 2004. "Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study," Marketing Letters, Springer, vol. 15(1), pages 21-36, February.
    3. Newman, J.C. & Des Jarlais, D.C. & Turner, C.F. & Gribble, J. & Cooley, P. & Paone, D., 2002. "The differential effects of face-to-face and computer interview modes," American Journal of Public Health, American Public Health Association, vol. 92(2), pages 294-297.
    4. Vidal Rada, 2005. "The Effect of Follow-up Mailings on The Response Rate and Response Quality in Mail Surveys," Quality & Quantity: International Journal of Methodology, Springer, vol. 39(1), pages 1-18, February.
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    Citations

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    Cited by:

    1. Cernat, Alexandru & Lynn, Peter, 2014. "The role of email addresses and email contact in encouraging web response in a mixed mode design," Understanding Society Working Paper Series 2014-10, Understanding Society at the Institute for Social and Economic Research.
    2. Juan Miguel Alcántara-Pilar & Salvador del Barrio-García & Lucia Porcu & Esmeralda Crespo-Almendros, 2015. "Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 79-104, June.
    3. Michael Magro & Victor Prybutok & Sherry Ryan, 2015. "How survey administration can affect response in electronic surveys," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 2145-2154, September.
    4. Rolf Becker, 2023. "Short- and long-term effects of reminders on panellists’ survey participation in a probability-based panel study with a sequential mixed-mode design," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(5), pages 4095-4119, October.

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