IDEAS home Printed from
   My bibliography  Save this article

Kano integrated robust design approach for aesthetical product design: a case study of a car profile


  • H. C. Yadav

    (Indian Veterinary Research Institute)

  • Rajeev Jain

    () (Kalaniketan Polytechnic College)

  • A. R. Singh

    (National Institute of Technology)

  • P. K. Mishra

    (Motilal Nehru National Institute of Technology)


Visual shape parameters and aesthetic aspects of a product are one of the crucial factors for the success of a product in the market. The type and the value of the shape parameters plays an important role in visual appearance of a product and designers tends to be critical while deciding these parameters. The aesthetic aspect of a product has been matter of concern for researchers with its electromechanical design. The Kano model has been found to be a useful tool to establish the relationship between performance criteria and customer satisfaction. To achieve the desired customer satisfaction weight of each product criteria is determined by using Kano model. This study presents an integrative design approach combining the Kano model, Taguchi method and grey relation analysis to obtain the optimal combination of shape parameters and aesthetic aspects. Prioritized criteria of aesthetic attributes have been abstracted through proposed methodology. A case study has been presented to evolve a profile of a car.

Suggested Citation

  • H. C. Yadav & Rajeev Jain & A. R. Singh & P. K. Mishra, 2017. "Kano integrated robust design approach for aesthetical product design: a case study of a car profile," Journal of Intelligent Manufacturing, Springer, vol. 28(7), pages 1709-1727, October.
  • Handle: RePEc:spr:joinma:v:28:y:2017:i:7:d:10.1007_s10845-016-1202-5
    DOI: 10.1007/s10845-016-1202-5

    Download full text from publisher

    File URL:
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Lai, Hsin-Hsi & Lin, Yang-Cheng & Yeh, Chung-Hsing & Wei, Chien-Hung, 2006. "User-oriented design for the optimal combination on product design," International Journal of Production Economics, Elsevier, vol. 100(2), pages 253-267, April.
    2. Partovi, Fariborz Y., 2007. "An analytical model of process choice in the chemical industry," International Journal of Production Economics, Elsevier, vol. 105(1), pages 213-227, January.
    3. Nearchou, Andreas C., 2006. "Meta-heuristics from nature for the loop layout design problem," International Journal of Production Economics, Elsevier, vol. 101(2), pages 312-328, June.
    4. Korpela, Jukka & Lehmusvaara, Antti & Nisonen, Jukka, 2007. "Warehouse operator selection by combining AHP and DEA methodologies," International Journal of Production Economics, Elsevier, vol. 108(1-2), pages 135-142, July.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:joinma:v:28:y:2017:i:7:d:10.1007_s10845-016-1202-5. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Springer Nature Abstracting and Indexing). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.