Image transference from product branding to place branding: The case study of Marinha Grande Mglass
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Volume (Year): 1 (2004)
Issue (Month): 2 (December)
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- Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
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