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Image transference from product branding to place branding: The case study of Marinha Grande Mglass

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  • António Zevedo

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  • António Zevedo, 2004. "Image transference from product branding to place branding: The case study of Marinha Grande Mglass," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(2), pages 101-111, December.
    • Handle: RePEc:spr:irpnmk:v:1:y:2004:i:2:p:101-111
    DOI: 10.1007/BF02896629
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    References listed on IDEAS

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    1. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
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    Cited by:

    1. Victor-Alexandru Briciu & Cătălina-Ionela Rezeanu & Arabela Briciu, 2020. "Online Place Branding: Is Geography ‘Destiny’ in a ‘Space of Flows’ World?," Sustainability, MDPI, vol. 12(10), pages 1-24, May.
    2. Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
    3. Drule Alexandra-Maria & Chiº Alexandru & Dunca Adina-Georgeta, 2013. "Exploratory Research Regarding Romanians’ Perception About The Regional Brand “Maramureª”," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 776-785, July.
    4. Ryu, Jay Sang & L'Espoir Decosta, J.N. Patrick & Andéhn, Mikael, 2016. "From branded exports to traveler imports: Building destination image on the factory floor in South Korea," Tourism Management, Elsevier, vol. 52(C), pages 298-309.

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