IDEAS home Printed from https://ideas.repec.org/a/sae/woemps/v36y2022i6p1038-1059.html

Who’s Milking It? Scripted Stories of Food Labour

Author

Listed:
  • Lucy McCarthy

    (University of Bristol, UK)

  • Anne Touboulic

    (University of Nottingham, UK)

  • Jane Glover

    (University of Birmingham, UK)

Abstract

This article explores representations of food labour at different stages in the supply chain through a labour process theory perspective. Employing multi-modal critical discourse analysis it analyses visual data collected from three television programmes focused on dairy production and consumption. The research sheds light on the power relations inherent to food production and the devaluing of manual food labour in supply chains, which are shaped by the current capitalist socio-political environment. The findings expose ways in which media can reinforce dominant understandings of food supply chains, while making aspects of food labour invisible.

Suggested Citation

  • Lucy McCarthy & Anne Touboulic & Jane Glover, 2022. "Who’s Milking It? Scripted Stories of Food Labour," Work, Employment & Society, British Sociological Association, vol. 36(6), pages 1038-1059, December.
    • Handle: RePEc:sae:woemps:v:36:y:2022:i:6:p:1038-1059
    DOI: 10.1177/0950017021997357
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0950017021997357
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0950017021997357?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jennifer Garland & Ruthanne Huising & Jeroen Struben, 2013. "“What if technology worked in harmony with nature?” Imagining climate change through Prius advertisements," Post-Print hal-02311929, HAL.
    2. Linda M. Young & Jill E. Hobbs, 2002. "Vertical Linkages in Agri-Food Supply Chains: Changing Roles for Producers, Commodity Groups, and Government Policy," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 24(2), pages 428-441.
    3. Alex Veen & Tom Barratt & Caleb Goods, 2020. "Platform-Capital’s ‘App-etite’ for Control: A Labour Process Analysis of Food-Delivery Work in Australia," Work, Employment & Society, British Sociological Association, vol. 34(3), pages 388-406, June.
    4. Tim Lang, 1999. "The complexities of globalization: The UK as a case study of tensions within the food system and the challenge to food policy," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 16(2), pages 169-185, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hooks Teresa & Macken-Walsh Áine & McCarthy Olive & Power Carol & Henchion Maeve, 2018. "Co-Operation among Irish Beef Farmers: Current Perspectives and Future Prospects in the Context of New Producer Organisation (PO) Legislation," Sustainability, MDPI, vol. 10(11), pages 1-19, November.
    2. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    3. Cameron White, 2016. "The conditions of practical action: Neoliberalism and sustainability in the Australian road construction industry," Environment and Planning C, , vol. 34(8), pages 1501-1515, December.
    4. Barbara Seed & Tim Lang & Martin Caraher & Aleck Ostry, 2013. "Integrating food security into public health and provincial government departments in British Columbia, Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(3), pages 457-470, September.
    5. Bo-Yi Lee, 2024. "Neither Employee nor Contractor: A Case Study of Employment Relations between Riders and Platform-Based Food-Delivery Firms in Taiwan," Work, Employment & Society, British Sociological Association, vol. 38(1), pages 122-139, February.
    6. Ashok K. Mishra & Anjani Kumar & Pramod K. Joshi & Alwin D'Souza, 2018. "Cooperatives, contract farming, and farm size: The case of tomato producers in Nepal," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 865-886, October.
    7. Neda Trifković, 2014. "Food Standards and Vertical Coordination in Aquaculture: The Case of Pangasius from Vietnam," IFRO Working Paper 2014/01, University of Copenhagen, Department of Food and Resource Economics.
    8. Mungandi, Sepiso & Conforte, Daniel & Shadbolt, Nicola M., . "Integration of Smallholders in Modern Agri-food Chains: Lessons from the KASCOL Model in Zambia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(3), pages 1-22.
    9. Evangelia Ktisti & Leonidas Hatzithomas & Christina Boutsouki, 2022. "Green Advertising on Social Media: A Systematic Literature Review," Sustainability, MDPI, vol. 14(21), pages 1-25, November.
    10. Fuchs Martina & Dannenberg Peter & López Tatiana & Wiedemann Cathrin & Riedler Tim, 2023. "Location-specific labour control strategies in online retail," ZFW – Advances in Economic Geography, De Gruyter, vol. 67(4), pages 189-201, December.
    11. Siros Tongchure, 2013. "Cassava Smallholders’ Participation in Contract Farming in Nakhon Ratchasrima Province, Thailand," Journal of Social and Development Sciences, AMH International, vol. 4(7), pages 332-338.
    12. Regmi, Anita & Pompelli, Greg, 2002. "U.S. Food Sector Linked to Global Consumers," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 25(01).
    13. Dennis Otieno, 2024. "Determinants of Performance of Innovative Integration Summer Flower Value Chain among Medium and Small-Scale Farmers Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(6), pages 2298-2310, June.
    14. Gomez, Miguel I. & Rao, Vithala R. & Yuan, Hong, "undated". "A Market Experiment on Trade Promotion Budget and Allocation," Working Papers 55928, Cornell University, Department of Applied Economics and Management.
    15. Innes, Brian G. & Kerr, William A. & Hobbs, Jill E., 2007. "International Product Differentiation through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products," Commissioned Papers 6131, Canadian Agricultural Trade Policy Research Network.
    16. Mishra, Ashok K. & Kumar, Anjani & Joshi, Pramod K. & D'souza, Alwin, 2016. "Impact of contracts in high yielding varieties seed production on profits and yield: The case of Nepal," Food Policy, Elsevier, vol. 62(C), pages 110-121.
    17. Élodie Valette & Kerstin Schreiber & Damien Conaré & Veronica Bonomelli & Alison Blay-Palmer & Nicolas Bricas & Denis Sautier & Olivier Lepiller, 2020. "An emerging user-led participatory methodology: Mapping impact pathways of urban food system sustainability innovations [Urbal : une évaluation participative et qualitative de la durabilité des innovations alimentaires]," Post-Print hal-03904792, HAL.
    18. Madeleine Granvik & Rebecka Milestad & Malin Andersson, 2026. "Placing resilient local food systems on the municipal agenda: insights from Sweden," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 18(2), pages 423-441, April.
    19. repec:oup:apecpp:v:40:y:2018:i:3:p:353-378. is not listed on IDEAS
    20. Joanita Kataike & Xavier Gellynck, 2018. "22 Years of Governance Structures and Performance: What Has Been Achieved in Agrifood Chains and Beyond? A Review," Agriculture, MDPI, vol. 8(4), pages 1-32, March.
    21. Brian Ilbery & Damian Maye, 2005. "Alternative (Shorter) Food Supply Chains and Specialist Livestock Products in the Scottish–English Borders," Environment and Planning A, , vol. 37(5), pages 823-844, May.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:woemps:v:36:y:2022:i:6:p:1038-1059. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.britsoc.co.uk/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.