IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v21y2017i4p436-448.html
   My bibliography  Save this article

Attributes Influencing Retail Store Choice Decision of Shoppers: A Case of Pune City

Author

Listed:
  • Devang Desai
  • Milind Phadtare

Abstract

The consumer markets in India are expected to reach about US$1.5 trillion from the existing US$750 billion by 2021. Emergence of new retail formats and entry of new players in every format is also likely to increase competition in Indian retail sector. It has, thus, become important for the retailers to know how shoppers choose a store from various options available to them. The article aims to achieve data reduction while identifying various store attributes that influence the choice of stores by shoppers while purchasing grocery items from supermarkets. We collected primary data from 300 shoppers using personally administered questionnaire in select supermarkets in Pune. We used exploratory factor analysis to identify the attributes and the factor structure. We then used confirmatory factor analysis to validate the same. Thus, we developed a scale consisting of nine store attributes converging under two factors to understand shoppers’ decision to choose a particular supermarket for their grocery purchases.

Suggested Citation

  • Devang Desai & Milind Phadtare, 2017. "Attributes Influencing Retail Store Choice Decision of Shoppers: A Case of Pune City," Vision, , vol. 21(4), pages 436-448, December.
    • Handle: RePEc:sae:vision:v:21:y:2017:i:4:p:436-448
    DOI: 10.1177/0972262917733194
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972262917733194
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972262917733194?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Anand Prakash & R.P. Mohanty & S. Kumar & S.P. Kallurkar, 2011. "Validation of multiple-item scale for measuring service quality in life insurance business: structural equation modelling approach," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 8(4), pages 433-458.
    2. Tripathi Sanjeev & Sinha, Piyush Kumar, 2008. "Choice of a Retail Store and Retail Store Format: A Hierarchical Logit Model," IIMA Working Papers WP2008-04-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
    3. Monroe, Kent B & Guiltinan, Joseph P, 1975. "A Path-Analytic Exploration of Retail Patronage Influences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(1), pages 19-28, June.
    4. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, vol. 17(1), pages 66-88.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tripathi Sanjeev & Sinha, Piyush Kumar, 2008. "Choice of a Retail Store and Retail Store Format: A Hierarchical Logit Model," IIMA Working Papers WP2008-04-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
    2. David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
    3. Sutthipong Meeyai, 2015. "Modeling Store Patronage: A Systematic Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 40-48, July.
    4. Volpe, Richard J., III, 2011. "Evaluating the Performance of U.S. Supermarkets: Pricing Strategies, Competition from Hypermarkets, and Private Labels," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(3), pages 1-16, December.
    5. Teunter, L.H. & Teunter, R.H., 2004. "Profitability of price promotions if stockpilling increases consumption," Econometric Institute Research Papers EI 2004-10, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    6. Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
    7. Noble, Stephanie M. & Lee, Kang Bok & Zaretzki, Russell & Autry, Chad, 2017. "Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 553-571.
    8. K. Sudhir, 2001. "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer," Marketing Science, INFORMS, vol. 20(3), pages 244-264, October.
    9. Kim, Chul & Jun, Duk Bin & Park, Sungho, 2018. "Capturing flexible correlations in multiple-discrete choice outcomes using copulas," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 34-59.
    10. Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
    11. Guyt, Jonne & Gijsbrechts, Els, 2018. "On consumer choice patterns and the net impact of feature promotions," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 490-508.
    12. Dr. Timothy J. Richards, 2015. "A Shameless Pitch for Quantitative Marketing," Agribusiness, John Wiley & Sons, Ltd., vol. 31(4), pages 564-567, October.
    13. Nitin Mehta, 2007. "Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis," Marketing Science, INFORMS, vol. 26(2), pages 196-217, 03-04.
    14. Gluhović Nikola, 2018. "Factors Influencing the Selection of Retail Chains with Large Purchasing in Bosnia and Herzegovina," Economic Themes, Sciendo, vol. 56(1), pages 35-56, April.
    15. Abdelkader Derbali & Lamia Jamel, 2018. "Determinants of performance of Tunisia insurance companies: case of life insurance," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 24(4), pages 531-542.
    16. Haans, Hans & Gijsbrechts, Els, 2011. "“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets," Journal of Retailing, Elsevier, vol. 87(4), pages 427-443.
    17. Richards, Timothy J. & Paudel, Ujjwol, 2024. "Minimum Wages and Pass-Through," 2024 Annual Meeting, July 28-30, New Orleans, LA 343648, Agricultural and Applied Economics Association.
    18. Sofia Berto Villas-Boas, 2007. "Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 74(2), pages 625-652.
    19. Puligadda, Sanjay & Ross, William T. & Chen, Jinjie & Howlett, Elizabeth, 2012. "When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 570-577.
    20. Kumar, Ashish & Trivedi, Minakshi & Bezawada, Ram & Sridhar, Karthik, 2012. "A comparative analysis of differential consumer response across supermarket and specialty store in the candy category," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 561-569.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:21:y:2017:i:4:p:436-448. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.