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Tourism Demand Analysis of Chinese Arrivals in Thailand

Author

Listed:
  • Akarapong Untong

    (School of Tourism Development, Maejo University, 63 Moo 4 Nong Han, Sansai, Chiang Mai, 50290, Thailand)

  • Vicente Ramos

    (Department of Applied Economics, University of the Balearic Islands, Ctra Valldemossa km 7.5, 07122 Palma de Mallorca, Spain)

  • Mingsarn Kaosa-Ard

    (Public Policy Studies Institute, Chiang Mai University, Thailand)

  • Javier Rey-Maquieira

    (Department of Applied Economics, University of the Balearic Islands, Palma de Mallorca, Spain)

Abstract

This paper analyses Chinese tourist arrivals in Thailand during the last 25 years using various quantitative techniques. The number of Chinese tourists in Thailand has been increasing for two decades but since 2009 the trend has been particularly dramatic, with a 56.84% annual growth rate. The study found an increase of seasonality, but arrivals showed the same yearly pattern. Income elasticity indicates that Thailand will continue to benefit from China's economic growth. In addition, Chinese tourists respond less to a change in Thailand's prices than to changes in competitors' prices. In 2017, Chinese arrivals are forecast to reach 7.9 million with an annual growth rate of 19.98% since 2013. Therefore, Thailand should focus on capacity preparation for this market growth while monitoring the policies of its major competitors in the China outbound market.

Suggested Citation

  • Akarapong Untong & Vicente Ramos & Mingsarn Kaosa-Ard & Javier Rey-Maquieira, 2015. "Tourism Demand Analysis of Chinese Arrivals in Thailand," Tourism Economics, , vol. 21(6), pages 1221-1234, December.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:6:p:1221-1234
    DOI: 10.5367/te.2015.0520
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    References listed on IDEAS

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    6. Akarapong Untong & Vicente Ramos & Javier Rey-Maquieira & Mingsarn Kaosa-ard, 2011. "Impacts of Crisis Events on International Tourism Demand in Thailand (in Thai)," Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, vol. 18(2), pages 45-64, December.
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    Cited by:

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    2. Federico Inchausti-Sintes & Ubay Pérez-Granja, 2022. "Monetary policy and exchange rate regime in tourist islands," Tourism Economics, , vol. 28(2), pages 325-348, March.
    3. Arisetyanto Nugroho, 2017. "ASEAN Tourism Marketing Communication Attribute: An Exploratory Research at Goaseantv," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 383-395.
    4. Wamboye, Evelyn F. & Nyaronga, Peter John & Sergi, Bruno S., 2020. "What are the determinant of international tourism in Tanzania?," World Development Perspectives, Elsevier, vol. 17(C).
    5. Mehmet Balcilar & Sahar Aghazadeh & George N Ike, 2021. "Modelling the employment, income and price elasticities of outbound tourism demand in OECD countries," Tourism Economics, , vol. 27(5), pages 971-990, August.
    6. Pairach Piboonrungroj & Satawat Wannapan & Chukiat Chaiboonsri, 2023. "The Impact of Gastronomic Tourism on Thailand Economy: Under the Situation of COVID-19 Pandemic," SAGE Open, , vol. 13(1), pages 21582440231, February.
    7. Xi Wu & Adam Blake, 2023. "The Impact of the COVID-19 Crisis on Air Travel Demand: Some Evidence From China," SAGE Open, , vol. 13(1), pages 21582440231, January.
    8. Tanya Arenas & Miguel Ángel Martínez & Xu Honggang & Oswaldo Morales & Mauricio Chávez, 2019. "Integrating VSM and Network Analysis for Tourism Strategies – Case: Mexico and the Chinese Outbound Market," Systemic Practice and Action Research, Springer, vol. 32(3), pages 315-333, June.

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