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Personality Traits and Social Entrepreneurial Intention: The Mediating Effect of Perceived Desirability and Perceived Feasibility

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  • Luc Phan Tan
  • Lan Xuan Pham
  • Trang Thanh Bui

Abstract

This study aimed to investigate the effect of personality traits on social entrepreneurial intention by extending Mair and Noboa’s (2006) model. Data were collected from a sample survey of 503 individuals. The four-step method suggested by Baron and Kenny (1986) was followed to test the mediational roles of perceived desirability and perceived feasibility in the relationship between six personality traits (need for achievement, risk-taking propensity, innovativeness, proactiveness, empathy and moral obligations) and social entrepreneurial intention. The results showed that the two mediators fully mediated the effects of proactiveness on social entrepreneurial intention, whereas both the mediators were found partially mediating the impact of moral obligation on social entrepreneurial intention. In addition, only perceived feasibility fully mediated the effects of innovativeness on social entrepreneurial intention and partially mediated the effects of empathy. These research results are expected to trigger a change in social entrepreneurship education by cultivating personality traits towards sustainable development. This study’s originality lies in its exploration of potential social entrepreneurs’ personality traits as a combination of general entrepreneurial and social entrepreneurial traits.

Suggested Citation

  • Luc Phan Tan & Lan Xuan Pham & Trang Thanh Bui, 2021. "Personality Traits and Social Entrepreneurial Intention: The Mediating Effect of Perceived Desirability and Perceived Feasibility," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 30(1), pages 56-80, March.
    • Handle: RePEc:sae:jouent:v:30:y:2021:i:1:p:56-80
    DOI: 10.1177/0971355720974811
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    References listed on IDEAS

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    2. Walid Simmou & Ibrahim Sameer & Khaled Hussainey & Samira Simmou, 2023. "Sociocultural factors and social entrepreneurial intention during the COVID-19 pandemic: Preliminary evidence from developing countries," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1177-1207, September.
    3. Pérez-Fernández, Héctor & Cacciotti, Gabriella & Martín-Cruz, Natalia & Delgado-García, Juan Bautista, 2022. "Are interactions between need for achievement and social networks the driving force behind entrepreneurial Intention? A trait activation story," Journal of Business Research, Elsevier, vol. 149(C), pages 65-76.
    4. Lang, Le Dang & Tiwari, Aviral Kumar & Hieu, Hoang Ngoc & Ha, Nguyen Minh & Gaur, Jighyasu, 2023. "The role of structural social capital in driving social-oriented sustainable agricultural entrepreneurship," Energy Economics, Elsevier, vol. 124(C).

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