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The National Hockey League and Cross-Border Fandom

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  • Brian M. Mills
  • Mark S. Rosentraub

Abstract

This article uses daily border-crossing data within the Niagara region of Ontario and New York to evaluate the Canadian market for a U.S.-based National Hockey League (NHL) team, the Buffalo Sabres. We conservatively estimate that 15% of attendees at Buffalo Sabres home games travel from Canada. This effect is heterogeneous with respect to the opponent country of origin, with higher levels of game day border crossing associated with a Canadian visiting team. We also find fan substitution effects between Buffalo and the Toronto Maple Leafs with respect to both the price of attendance and the quality of each team. Implications extend to NHL expansion near international borders and compensation to incumbent teams both within and across the national border near where an expansion or relocated team is placed.

Suggested Citation

  • Brian M. Mills & Mark S. Rosentraub, 2014. "The National Hockey League and Cross-Border Fandom," Journal of Sports Economics, , vol. 15(5), pages 497-518, October.
    • Handle: RePEc:sae:jospec:v:15:y:2014:i:5:p:497-518
    DOI: 10.1177/1527002514535174
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    References listed on IDEAS

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    Cited by:

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    2. Tim Wallrafen & Tim Pawlowski & Christian Deutscher, 2019. "Substitution in Sports: The Case of Lower Division Football Attendance," Journal of Sports Economics, , vol. 20(3), pages 319-343, April.
    3. E. Frank Stephenson, 2021. "The cost of losing a National Football League franchise: evidence from hotel occupancy data," Applied Economics Letters, Taylor & Francis Journals, vol. 28(18), pages 1558-1561, October.
    4. Tim Wallrafen & Georgios Nalbantis & Tim Pawlowski, 2022. "Competition and Fan Substitution Between Professional Sports Leagues," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 61(1), pages 21-43, August.
    5. Dirk Semmelroth & Bernd Frick & Robert Simmons & Hojun Sung, 2022. "Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer," Journal of Sports Economics, , vol. 23(5), pages 524-547, June.
    6. Brian M. Mills & Michael Mondello & Scott Tainsky, 2016. "Competition in shared markets and Major League Baseball broadcast viewership," Applied Economics, Taylor & Francis Journals, vol. 48(32), pages 3020-3032, July.
    7. Lauren R. Heller & E. Frank Stephenson, 2021. "How Does the Super Bowl Affect Host City Tourism?," Journal of Sports Economics, , vol. 22(2), pages 183-201, February.
    8. Brian M. Mills & Jason A. Winfree & Mark S. Rosentraub & Ekaterina Sorokina, 2015. "Fan substitution between North American professional sports leagues," Applied Economics Letters, Taylor & Francis Journals, vol. 22(7), pages 563-566, May.

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