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How to Manage with Consumers’ Perceptions, Fears, Anger and Future Decisions

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  • Sudhir Rana

    (Editor, FIIB Business Review)

Abstract

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Suggested Citation

  • Sudhir Rana, 2021. "How to Manage with Consumers’ Perceptions, Fears, Anger and Future Decisions," FIIB Business Review, , vol. 10(2), pages 1-1, June.
    • Handle: RePEc:sae:fbbsrw:v:10:y:2021:i:2:p:vi-viii
    DOI: 10.1177/23197145211025965
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    References listed on IDEAS

    as
    1. Alina Stankevich, 2017. "Explaining the Consumer Decision-Making Process: Critical Literature Review," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 2(6), pages 7-14, September.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Oriol Iglesias & Stefan Markovic & Jatinder Jit Singh & Vicenta Sierra, 2019. "Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits," Journal of Business Ethics, Springer, vol. 154(2), pages 441-459, January.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Sudhir Rana, 2021. "A Review on Research During COVID 19 and Call for Research on Marketing During the Pandemic," FIIB Business Review, , vol. 10(4), pages 309-314, December.
    2. Srirang K. Jha & Shweta Jha, 2023. "Gender Discrimination and Retaliation at Pinterest," FIIB Business Review, , vol. 12(2), pages 132-137, June.

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