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Innovation Process For Halal Product Development: An Empirical Analysis Of Italian Firms

Author

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  • Giacomo DI FOGGIA

    (Università Carlo Cattaneo – LIUC, Facoltà di Ingegneria, Corso Matteotti 22, 21053, Castellanza, Varese, Italy)

  • Stefano FERRARI

    (Università Carlo Cattaneo – LIUC, Facoltà di Ingegneria, Corso Matteotti 22, 21053, Castellanza, Varese, Italy)

  • Valentina LAZZAROTTI

    (Università Carlo Cattaneo – LIUC, Facoltà di Ingegneria, Corso Matteotti 22, 21053, Castellanza, Varese, Italy)

  • Emanuele PIZZURNO

    (Università Carlo Cattaneo – LIUC, Facoltà di Ingegneria, Corso Matteotti 22, 21053, Castellanza, Varese, Italy)

Abstract

The Halal global market is promising a rapid and sustained growth (Berry 2008; Sungkar et al., 2008). In fact, only for Halal food industry, the amount of international trade has exceeded 2.1 trillion USD in 2006 (Berry 2008; Riaz and Chaudry 2004). The reasons of the prompt growing are multiple, but mainly due to (1) the rapid spread of the Islamic faithful worldwide, (2) the increasing spending power of the Islamic people. Despite the importance this market has on the global scene, few studies are available, discussing in-depth the phenomenon from the managerial and innovation management perspectives. Inspired by this opportunity, we attempt to explore in depth the innovation process leading companies from Haram to Halal products in the food industry. A multiple case study of four Italian companies has been developed in order to explore their innovation process and to understand how it has been reviewed to fit the Islamic requirements. The specific product and process solutions adopted by the companies have been analyzed as well as the related managerial and organizational implications and innovation changes implemented. In Italy, so far, only few isolated initiatives shed a first light on the Halal theme and the landscape appears very embryonic.

Suggested Citation

  • Giacomo DI FOGGIA & Stefano FERRARI & Valentina LAZZAROTTI & Emanuele PIZZURNO, 2011. "Innovation Process For Halal Product Development: An Empirical Analysis Of Italian Firms," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 3(1), pages 27-47, March.
    • Handle: RePEc:rom:mrpase:v:3:y:2011:i:1:p:27-47
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    References listed on IDEAS

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    1. Kwaku Atuahene-Gima & Anthony Ko, 2001. "An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation," Organization Science, INFORMS, vol. 12(1), pages 54-74, February.
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    Cited by:

    1. Giacomo DI FOGGIA & Valentina LAZZAROTTI, 2013. "Business Implications Of Local Development Policies: The Case Of Dubai And The Travel Industry," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 8(1), pages 78-91, February.

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    More about this item

    Keywords

    Halal; Islam; New Product Development.;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis

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