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The Impact of Marketing Mix and Market Orientation on Export Performance

Author

Listed:
  • Muhammad Usman
  • Muhammad Bilal Kayani
  • Faisal Haroon
  • Muhammad Aslam Khan

Abstract

The study focuses on the marketing mix and market orientation on export performance due to the significance of foreign businesses. Theory posits that marketing mix and market orientation have a positive impact on export performance. Although the paper is conceptual base and the model proposed is required to check their reliability that firm with size, information system, and commitment with availability of market mix and market orientation formally. However, with the modification of technology enhances the export performance in a better way. The authors concluded that the practical implementation of export’s marketing strategies identically facilitated the companies for future success.

Suggested Citation

  • Muhammad Usman & Muhammad Bilal Kayani & Faisal Haroon & Muhammad Aslam Khan, 2012. "The Impact of Marketing Mix and Market Orientation on Export Performance," Journal of Economics and Behavioral Studies, AMH International, vol. 4(1), pages 66-71.
    • Handle: RePEc:rnd:arjebs:v:4:y:2012:i:1:p:66-71
    DOI: 10.22610/jebs.v4i1.303
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    References listed on IDEAS

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    1. Diamantopoulos, Adamantios & Souchon, Anne L., 1999. "Measuring Export Information Use: Scale Development and Validation," Journal of Business Research, Elsevier, vol. 46(1), pages 1-14, September.
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    Cited by:

    1. Muhammad Farooq & Irfan Ullah & Raja Mahzhar Hameed, 2016. "HR Practices and Organizational Innovation: The Mediating Role of Knowledge Management Effectiveness," Journal of Social and Development Sciences, AMH International, vol. 7(3), pages 50-67.

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