IDEAS home Printed from https://ideas.repec.org/a/rnd/arjebs/v2y2011i2p67-75.html
   My bibliography  Save this article

Subscribers’ intention towards using 3G mobile services

Author

Listed:
  • Norazah Mohd Suki

Abstract

3G mobile network offers higher data rates than the previous generation networks (1G and 2G). The purpose of this study is to examine the factors influencing subscribers’ intention towards using 3G mobile services with the Technology Acceptance Model (TAM) as the guiding principle. Cross sectional data were collected through a survey and analyzed by means of factor analysis, correlation and regression analysis. Out of 150 questionnaires, only 100 were usable. Findings show that Perceived Usefulness, Perceived Ease of Use and Attitude are jointly responsible in determining the subscribers’ intention to use of 3G mobile services. Perceived Usefulness was found as a key factor influences subscribers’ intention to use 3G mobile services. In addition, implications and direction for future research are discussed.

Suggested Citation

  • Norazah Mohd Suki, 2011. "Subscribers’ intention towards using 3G mobile services," Journal of Economics and Behavioral Studies, AMH International, vol. 2(2), pages 67-75.
    • Handle: RePEc:rnd:arjebs:v:2:y:2011:i:2:p:67-75
    DOI: 10.22610/jebs.v2i2.223
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/223/223
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/223
    Download Restriction: no
    File URL: https://libkey.io/10.22610/jebs.v2i2.223?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Margherita Pagani, 2004. "Determinants of adoption of third generation mobile multimedia services," Post-Print hal-02313098, HAL.
    2. Bruner, Gordon II & Kumar, Anand, 2005. "Explaining consumer acceptance of handheld Internet devices," Journal of Business Research, Elsevier, vol. 58(5), pages 553-558, May.
    3. Lehr, William & McKnight, Lee W., 0. "Wireless Internet access: 3G vs. WiFi?," Telecommunications Policy, Elsevier, vol. 27(5-6), pages 351-370, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Muhammad Athar Nadeem & Zhiying Liu & Abdul Hameed Pitafi & Amna Younis & Yi Xu, 2021. "Investigating the Adoption Factors of Cryptocurrencies—A Case of Bitcoin: Empirical Evidence From China," SAGE Open, , vol. 11(1), pages 21582440219, March.
    2. Lütfü Şağbanşua & Osman Şahin & Muhterem Çöl, 2015. "Determinants of Mobile Penetration to Forecast New Broadband Adoption: OECD Case," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 3(2), pages 35-40, December.
    3. Soud M. Almahamid & Amjad F. Tweiqat & Mousa S. Almanaseer, 2016. "University website quality characteristics and success: lecturers' perspective," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 22(1), pages 41-61.
    4. Saeed, Adeel Bin & Khalid, Humayun & Faiz, Manahil & Ali, Rida & Ali, Shayan, 2020. "How Functional and Emotional Ads Drive Smartphone Adoption: A Study of University Students of Pakistan," MPRA Paper 104468, University Library of Munich, Germany.
    5. Mahmoud El-Jafari & Raneen Yousef & Ali Jamoos, 2020. "Consumer Behavior Towards Introducing 3g Mobile In Palestine: The Case Of Bethlehem Governorate," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 68-79.
    6. Sabrina O. Sihombing, 2019. "Analysis of the Relationship Between Image, Social Media, and Attitude to Predict Intention to Choose: An Empirical Investigation of Presidential Election in Indonesia," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 9-16.
    7. Ashour A. N. Mostafa & Bilal Eneizan, 2018. "Factors Affecting Acceptance of Mobile Banking in Developing Countries," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(1), pages 340-351, January.
    8. Banu Demirel & Ayça Kübra Hızarcı Payne, 2018. "Social Innovation Adoption Behavior: The Case of Zumbara," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(02), pages 1-19, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gao, Tao (Tony) & Rohm, Andrew J. & Sultan, Fareena & Pagani, Margherita, 2013. "Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance," Journal of Business Research, Elsevier, vol. 66(12), pages 2536-2544.
    2. Revels, Janeaya & Tojib, Dewi & Tsarenko, Yelena, 2010. "Understanding consumer intention to use mobile services," Australasian marketing journal, Elsevier, vol. 18(2), pages 74-80.
    3. Iaia, Lea & Leonelli, Simona & Masciarelli, Francesca & Christofi, Michael & Cooper, Sir Cary, 2022. "The malevolent side of masstige consumers’ behavior: The role of dark triad and technology propensity," Journal of Business Research, Elsevier, vol. 149(C), pages 954-966.
    4. Varnali, Kaan & Toker, Ayşegül, 2010. "Mobile marketing research: The-state-of-the-art," International Journal of Information Management, Elsevier, vol. 30(2), pages 144-151.
    5. Harry Bouwman & Mark de Reuver & Alex Visser, 2010. "Understanding Adoption of Mobile Service Bundles," Chapters, in: Morten Falch & Jan Markendahl (ed.), Promoting New Telecom Infrastructures, chapter 13, Edward Elgar Publishing.
    6. Nabaz T. Khayyat & Almas Heshmati, 2012. "Determinants of Mobile Telecommunication Adoption in the Kurdistan Region of Iraq," TEMEP Discussion Papers 201289, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Sep 2012.
    7. Im, Hyunjoo & Ha, Young, 2013. "Enablers and inhibitors of permission-based marketing: A case of mobile coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 20(5), pages 495-503.
    8. Yang, Jialiang & Li, Yaokuang & Calic, Goran & Shevchenko, Anton, 2020. "How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information," Journal of Business Research, Elsevier, vol. 117(C), pages 6-18.
    9. Wenzel, Stefan, 2014. "App'ification of Enterprise Software - Evaluating Mobile App Characteristics Enabling Online Purchase And Their Portability To Enterprise Application Software," EconStor Preprints 146785, ZBW - Leibniz Information Centre for Economics.
    10. Alalwan, Ali Abdallah & Baabdullah, Abdullah M. & Rana, Nripendra P. & Tamilmani, Kuttimani & Dwivedi, Yogesh K., 2018. "Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust," Technology in Society, Elsevier, vol. 55(C), pages 100-110.
    11. Muhammad Rizwan & Hamna Sultan & Sadia Parveen & Shumaila Nawaz & Samreen Sattar & Maryam Sana, 2013. "Determinants of Online Shopping and Moderating Role of Innovativeness and Perceived Risk," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 142-159, February.
    12. Tian , Xiaoguang & Prybutok, Victor & Mirzaei, Fouad & Dinulescu, Catalin C., 2020. "Millennials Acceptance of Insurance Telematics: An Integrative Empirical Study," American Business Review, Pompea College of Business, University of New Haven, vol. 23(1), pages 156-181, May.
    13. Vinoth Gunasekaran & Fotios Harmantzis & Kevin Ryan, 2008. "Strategic investment analysis for migration beyond 3G wireless networks," Netnomics, Springer, vol. 9(1), pages 47-75, January.
    14. Jeeyeon Jeong & Yaeri Kim & Taewoo Roh, 2021. "Do Consumers Care About Aesthetics and Compatibility? The Intention to Use Wearable Devices in Health Care," SAGE Open, , vol. 11(3), pages 21582440211, August.
    15. Morgan-Thomas, Anna & Veloutsou, Cleopatra, 2013. "Beyond technology acceptance: Brand relationships and online brand experience," Journal of Business Research, Elsevier, vol. 66(1), pages 21-27.
    16. Hong-Wen Lin & Ya-Cing Jhan & Yuan Tseng, 2019. "Behavioral intention of using one-stop mobile application: evidence from department stores," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 9(12), pages 401-412, December.
    17. Packiaraj Thangavel & Bibhas Chandra, 2023. "Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny," Sustainability, MDPI, vol. 15(15), pages 1-32, August.
    18. Ernesto Gonzalez, 2016. "Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(6), pages 1-15, December.
    19. Natarajan, Thamaraiselvan & Balasubramanian, Senthil Arasu & Kasilingam, Dharun Lingam, 2017. "Understanding the intention to use mobile shopping applications and its influence on price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 8-22.
    20. Dickinger, Astrid & Kleijnen, Mirella, 2008. "Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons," Journal of Interactive Marketing, Elsevier, vol. 22(3), pages 23-39.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arjebs:v:2:y:2011:i:2:p:67-75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/jebs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.