IDEAS home Printed from https://ideas.repec.org/a/rfa/smcjnl/v12y2024i2p50-64.html
   My bibliography  Save this article

The Guiding Role of Social Media in the Socialization of Celebrity Fans

Author

Listed:
  • Xiaoyu Fan
  • Rosya Izyanie Shamshudeen
  • Mohamad Saleeh Rahamad

Abstract

This paper focuses on the role of social media in guiding the socialization of celebrity fans through qualitative research. Specifically, we explore fans’ choices of social media platforms and the navigating role of fan communities on fans’ personal identity, group identity and emotional labor. Through the analysis of social media platforms as well as in-depth interviews with fans, we find that the various features and functions of social media platforms have different impacts on the socialization of fans in China. At the same time, fan communities can also provide a place for fans to communicate and identify with each other, promote interaction and emotional exchange among them, and enhance the sense of belonging and pride. These findings have important theoretical and practical implications for understanding the role of social media in guiding the socialization of celebrity fans.

Suggested Citation

  • Xiaoyu Fan & Rosya Izyanie Shamshudeen & Mohamad Saleeh Rahamad, 2024. "The Guiding Role of Social Media in the Socialization of Celebrity Fans," Studies in Media and Communication, Redfame publishing, vol. 12(2), pages 50-64, June.
    • Handle: RePEc:rfa:smcjnl:v:12:y:2024:i:2:p:50-64
    as

    Download full text from publisher

    File URL: https://redfame.com/journal/index.php/smc/article/download/6608/6567
    Download Restriction: no
    File URL: https://redfame.com/journal/index.php/smc/article/view/6608
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:smcjnl:v:12:y:2024:i:2:p:50-64. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.