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SWOT Analysis of Safranbolu City in Terms of Tourism

Author

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  • Serkan Dilek

    (Kastamonu University, Economics and Administrative Sciences Faculty, Economics)

  • Hayrettin Kesgingoz

    (KarabukUniversity, Economics and Administrative Sciences Faculty, Economics)

Abstract

Safranbolu is typical ottoman city with classical wooden houses, buildings and streets. With these characteristics Safranbolu located in world heritage list of UNESCO. Tourism is one of the most important activities in Safranbolu economy. Safranbolu is competing with its rivals to attract more visitors and earn more income from tourism. Though Safranbolu hosts many visitors, we can’t say that it seizes the opportunity to use its potential. Most probably, if Safranbolu uses all of its potential city can host more visitors and earn more from tourism. Our aim is to reveal strong and weak sides of Safranbolu city, opportunities and threads in this competition. By this way, Safranbolu can activate its potential and get more profit from tourism. To this aim, we conducted a survey to owner and administrators of Safranbolu touristic enterprises and analyses the results. We revealed interesting results about Safranbolu Tourism sector. Key Words:SWOT, Safranbolu, Tourism, Cultural Heritage, Tourism Economics

Suggested Citation

  • Serkan Dilek & Hayrettin Kesgingoz, 2016. "SWOT Analysis of Safranbolu City in Terms of Tourism," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 5(1), pages 54-64, January.
  • Handle: RePEc:rbs:ijbrss:v:5:y:2016:i:1:p:54-64
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    References listed on IDEAS

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    1. Kenneth Rogoff, 1996. "The Purchasing Power Parity Puzzle," Journal of Economic Literature, American Economic Association, vol. 34(2), pages 647-668, June.
    2. Karoglou, Michail & Morley, Bruce, 2012. "Purchasing power parity and structural instability in the US/UK exchange rate," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 22(4), pages 958-972.
    3. Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
    4. Qiling Qin & Ping Wei, 2014. "The Structure-Conduct-Performance Analysis of OTT Media," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 4(5), pages 1-3.
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