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Factors Affecting the Intention to Reuse Mobile Banking Service

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  • Ceva Lavenja Arahita

    (School of Economics and Business, Telkom University, Bandung, Indonesia)

  • Jurry Hatammimi

    (School ofEconomics and Business, Telkom University, Bandung, Indonesia)

Abstract

The accelerated advancement in technology resulted to the appearance of Self Service Technology. One form of self-service technology in the banking sector is the presence of mobile banking. This study aims to examine the influence of five factors toward the reusing of Mobile Bank Central Asia (BCA) in Bandung. Those factors used in this study were the extension of Technology Acceptance Model (TAM) constructs, i.e perceived usefulness, perceived ease of use, perceived credibility, customer awareness and social influence. Data was collected through distributed questionnaire to 100 respondents who used Mobile BCA by using judgment sampling. Multiple linear regression technique was employed to investigate the influence among variables. This study empirically concluded that consumer intention to reuse BCA mobile services was positively influenced by social influence, customer awareness and perceived ease of use. On the other hand, perceived usefulness and perceived credibility did not influence the intention of reusing Mobile BCA in Bandung. Further study is suggested to use probability sampling technique to cover the real voice of mobile banking user in Bandung and to explore the lack influence of perceived usefulness and perceived credibility toward reusing of Mobile BCA. Key Words:Mobile Banking, Technology, Intention to Reuse

Suggested Citation

  • Ceva Lavenja Arahita & Jurry Hatammimi, 2015. "Factors Affecting the Intention to Reuse Mobile Banking Service," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 4(4), pages 15-32, October.
  • Handle: RePEc:rbs:ijbrss:v:4:y:2015:i:4:p:15-23
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    References listed on IDEAS

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    1. Abdul Kabeer Kazi & Muhammad Adeel Mannan, 2013. "Factors affecting adoption of mobile banking in Pakistan: Empirical Evidence," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 2(3), pages 54-61, July.
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