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Prospects Of Designing Flexible Business Model In Turbulent Times


  • Mihaela DIACONU

    (Faculty of Economics, University of Pitesti, Romania)

  • Amalia DUTU

    (Faculty of Economics, University of Pitesti, Romania)


The present study aims to analyze the current global context to capture the characteristics of the new type of volatile and turbulent business environment in which companies must operate nowdays and to bring some propositions in order to guide managers in designing or redesigning business models to achieve flexibility. The central message of this paper, that is a point of view one, is that, nowdays but also in the future, business models that are based on strategic, organizational and operational flexibility and on reaction speed will be those who will provide the greatest capacity to respond to change. Even if the international theory provides a multiple perspective analysis of business model concept, still how it can be achieved such flexibility remains an open issue in the academic debate, but also in the practice of companies. Thus, the paper contains some propositions in order to guide managers in the process of designing or redesigning the business model.

Suggested Citation

  • Mihaela DIACONU & Amalia DUTU, 2014. "Prospects Of Designing Flexible Business Model In Turbulent Times," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 13(1), pages 19-29.
  • Handle: RePEc:pts:journl:y:2014:i:1:p:19-29

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    References listed on IDEAS

    1. Christoph Zott & Raphael Amit, 2008. "The fit between product market strategy and business model: implications for firm performance," Strategic Management Journal, Wiley Blackwell, vol. 29(1), pages 1-26, January.
    2. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press, vol. 11(3), pages 529-555, June.
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    Cited by:

    1. Florentina ION & Daniela PIRVU, 2015. "Territorial Discrepancies In The Rural-Urban Fringe Zone Of Bucharest," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 14(1), pages 56-63.

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    More about this item


    business model; strategic flexibility; turbulent times; operate; propositions.;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics


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