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Business Models To Meet The Challenges Of The Global Economy. A Literature Review

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  • OGREAN Claudia

    (Lucian Blaga University of Sibiu, Romania)

Abstract

The paper aims to perform a literature review on the business models that define the strategic approach of firms in search for competitiveness - within the framework of globalization. The research goals are as follows: to identify the main challenges companies are facing nowadays - due to the complex global economy we are living in, and to explore the business models they develop (or - at least - ought to think about, according to the most recent developments in academia) in order to meet these challenges. The expected results of the study are related to the need for a paradigm shift as regards firms' strategic positioning toward the challenges of the global economy - when designing and implementing their business models.

Suggested Citation

  • OGREAN Claudia, 2015. "Business Models To Meet The Challenges Of The Global Economy. A Literature Review," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(6), pages 127-146, December.
    • Handle: RePEc:blg:reveco:v:67:y:2015:i:6:p:127-146
    as

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    References listed on IDEAS

    as
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    More about this item

    Keywords

    business model; global economy; competitiveness; paradigm shift; strategic positioning;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • F61 - International Economics - - Economic Impacts of Globalization - - - Microeconomic Impacts
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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