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Coordination des acteurs dans deux filières aoc Une approche par la théorie des coûts de transaction

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  • Dominique Barjolle
  • Jean-Marc Chappuis

Abstract

[eng] Coordination of economic actors in two supply chains of protected designation of origin (PDO) - Regional supply chains of quality products (PDO for example) build up their strategy on differentiation. The analysis by means of Transaction Cost Theory (Williamson, 1975, 1985) of two supply chains of Protected Designation of Origin allows us to identify the advantages and the disadvantages of organization forms for the transactions from milk producers to retailers. It was not possible to calculate the economies of costs linked to the observed governance mode. This is one of the classical criticisms of this approach. Nevertheless, the analysis remains interesting for us because it highlights the various mechanisms of the transactions at the different levels of the supply chain. We stress that the microeconomic character of the approach is a limit to the analysis. Mesoeconomic elements such as cultural bonds between the actors or macroecomomic elements such as market power of large retailers must be considered if we want to explain the encountered governance structures. [fre] Les filières régionales des produits de qualité (aoc par exemple) fondent leur stratégie sur une différenciation du produit. L'analyse sous l'angle des coûts de transaction de deux filières de produits d'AOC permet d'identifier les avantages et les inconvénients des modes d'organisation des transactions du producteur de lait au distributeur. Il n'a pas été possible de chiffrer les économies de coûts réalisées selon le mode de gouvernance observé. C'est une des critiques classiques exprimées à rencontre de cette approche. Selon nous, l'analyse reste intéressante, en ce qu'elle éclaire les mécanismes des transactions aux différents échelons. Nous soulignons que le caractère micro-économique de l'approche limite la portée de l'analyse. Des éléments méso-économiques tels que la proximité culturelle entre les acteurs ou macro-économiques tels que le pouvoir de marché des grands distributeurs doivent être pris en compte pour expliquer les modes de gouvernance observés.

Suggested Citation

  • Dominique Barjolle & Jean-Marc Chappuis, 2000. "Coordination des acteurs dans deux filières aoc Une approche par la théorie des coûts de transaction," Économie rurale, Programme National Persée, vol. 258(1), pages 90-100.
    • Handle: RePEc:prs:recoru:ecoru_0013-0559_2000_num_258_1_5196
    DOI: 10.3406/ecoru.2000.5196
    Note: DOI:10.3406/ecoru.2000.5196
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    References listed on IDEAS

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    1. Williamson, Oliver E, 1993. "Calculativeness, Trust, and Economic Organization," Journal of Law and Economics, University of Chicago Press, vol. 36(1), pages 453-486, April.
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    1. Muller Paul & Böhm Michael & Csillag Péter & Donati Michele & Drut Marion & Ferrer-Pérez Hugo & Gauvrit Lisa & Gil Jose M. & Hoang Viet & Malak-Rawlikowska Agata & Mattas Konstadinos & Napasintuwong O, 2021. "Are Certified Supply Chains More Socially Sustainable? A Bargaining Power Analysis," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 19(2), pages 177-192, December.
    2. Schleyer, Christian & Theesfeld, Insa & Hagedorn, Konrad & Aznar, Olivier & Callois, Jean-Marc & Verburg, Rene & Yelkouni, Martin & Olsson, Johanna Alkan, 2007. "Approach towards an operational tool to apply institutional analysis for the assessment of policy feasibility within SEAMLESS-IF," Reports 9295, Wageningen University, SEAMLESS: System for Environmental and Agricultural Modelling; Linking European Science and Society.
    3. Barjolle, Dominique & Philippe, Jeanneaux, 2012. "Raising Rivals’ Costs Strategy and Localised Agro-Food Systems in Europe," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(1), pages 1-11, June.

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